Feeds

Itsy witsy teeny weeny beeping UV-proof bikini

Two-piece scrap of cloth warns wearer to cover up

Top 5 reasons to deploy VMware with Tegile

Concern about rising skin cancer rates has prompted Canadian swimwear company Solestrom to design a bikini with an in-built UV meter.

Every year around 8,000 cases of malignant melanoma are diagnosed in the UK, causing almost 1,800 deaths each year, according to Cancer Research UK.

"There's so much concern about sun exposure and skin cancer that we saw the demand and designed something to be safe for the wearer," Solestrom spokeswoman Emily Garassa told Reuters.

The "Smart-Swim Bikini", due to go on sale next month, measures UV intensity and displays it on scale from 0 to 20. Anything above 11 is considered "extreme", and a reading between three and five a "moderate" level of risk.

When the reading gets too high, the bikini alerts the wearer with a beeping alarm, warning the sunworshipper to cover up.

UV Meter Bikini

This Star Trek-reminiscent lycra offering is currently under introductory offer for US$130. Normal retail price will be a whopping US$190.

For the more fashion-conscious, "in an ongoing quest to merge fashion and technology", as the company's website puts it, Solestrom has an alternate range with beads that change colour according to UV levels (pictured below).

UV Bead Bikini

According to Reuters, the Smart-Swim Bikini's launch coincides with the 60th anniversary of the itsy witsy beachwear. ®

Internet Security Threat Report 2014

More from The Register

next story
I'll be back (and forward): Hollywood's time travel tribulations
Quick, call the Time Cops to sort out this paradox!
Antarctic ice THICKER than first feared – penguin-bot boffins
Robo-sub scans freezing waters, rocks warming models
Your PHONE is slowly KILLING YOU
Doctors find new Digitillnesses - 'text neck' and 'telepressure'
Reuse the Force, Luke: SpaceX's Elon Musk reveals X-WING designs
And a floating carrier for recyclable rockets
Britain's HUMAN DNA-strewing Moon mission rakes in £200k
3 days, and Kickstarter moves lander 37% nearer takeoff
Bond villains lament as Wicked Lasers withdraw death ray
Want to arm that shark? Better get in there quick
prev story

Whitepapers

Driving business with continuous operational intelligence
Introducing an innovative approach offered by ExtraHop for producing continuous operational intelligence.
Why CIOs should rethink endpoint data protection in the age of mobility
Assessing trends in data protection, specifically with respect to mobile devices, BYOD, and remote employees.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Simplify SSL certificate management across the enterprise
Simple steps to take control of SSL across the enterprise, and recommendations for a management platform for full visibility and single-point of control for these Certificates.