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NTL launches first quad play and targets freeview

NTL:Telewest:Virgin:Mobile: '£40 to you'

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NTL:Telewest has announced details of its quad play of TV, broadband, mobile and fixed line services, making it the first company to do so in the UK.

The deal will simply extend NTL:Telewest's current three for £30 offer to include Virgin Mobile pay monthly service for an extra tenner. The four will not yet be available as a single bill, however. The deal for the Virgin brand to be plastered across all four services was inked just three weeks ago.

CEO Steve Burch said: "Our intention is to provide consumers with genuine flexibility and choice, at knock-out value: unlike our competitors, whose offers are focused on driving take-up of a particular service, we’re going to let the consumer decide what combination of products they want."

Also revealed is a plan to nix the growth of freeview with its own free digital TV service for home phone punters, which NTL says is "superior" to freeview. With free intallation and lifetime subscription, it'll carry additional features such as video on demand from 1 September. Read NTL's announcement here.

Sky and Orange are charging into the converged market too, with both having recently launched their broadband offerings. Meanwhile, BT is to offer its TV over broadband service from autumn, but will be unable to bundle it in a single package with fixed line phone service for regulatory reasons.

BT also announced its first talk and broadband package in Ireland today at €45 per month. More here from ENN. ®

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