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Sony samples movies on Memory Stick

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Sony is trialling the sale of movies on Memory Stick in a bid to rekindle the fading marketing for pre-recorded content formatted for its PlayStation Portable handheld games console.

The consumer electronics giant has announced a pair of "entertainment packs" which bundle, respectively, a 1GB and a 2GB Memory Stick Pro Duo with a copy of XXX: State of the Union, SWAT, The Grudge or Hitch.

In fact, the memory cards come with a DVD from which users can unlock and transfer a pre-ripped PSP-friendly copy of the movie of their choice. You can use the Memory Stick in any compatible device, but the video will only play on a PSP.

Buyers have until 31 October to unlock their free film - after that, the unlock code expires.

sony movies on memory stick

The two packs cost $60 and $100, respectively. You can buy Sony-branded Memory Stick Pro Duos for as little as $45, so the movie isn't perhaps quite as free as Sony maintains. The 2GB versions are a little less than $100. Non-Sony Memory Stick Pro Duos tend to be even cheaper still.

Sony's move follows apparently lacklustre demand for pre-recorded Universal Media Discs (UMDs), which proved relatively poor value in comparison with DVDs that can not only be ripped to a PSP-friendly format but also played on regular home entertainment equipment. ®

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