Feeds

What colour is the most sexually attractive?

Raunchy red or bold black?

The smart choice: opportunity from uncertainty

Also in this week's column:

What colour is the most sexually attractive?

Asked by Nicci Vallencia of Denver, Colorado

There is much behavioural science research showing the most popular skin colour, eye colour, or hair colour in terms of sexual attractiveness. But there is little on what is the most sexually attractive color per se.

It is impossible to determine the most sexually attractive color due to the many confounding variables involved.

Different cultures have different attitudes and preferences in the attribution of qualities of colour and behaviour. For example, "black" is associated with death in European countries. But "white" is associated with death in China and "purple" is associated with death in Brazil.

As for sexual attractiveness, there is an enormous cultural component in this as well. Gender is another confounding variable. What might be perceived as a highly sexually attractive colour on a woman may not be perceived as such on a man. And what might be a highly sexually attractive colour to a woman may not be so to a man.

Individuals associate particular colours with particular things in their lives. Thus, any colour could be "the most sexually attractive" to a particular individual. There and other confounding variables too.

Nevertheless, drawing upon various studies from the fields of colour psychology and color therapy (chromotherapy), a not-too-scientific ranking of "more" or "less" sexually attractive colors could be constructed from the list below of colors and there supposed attributes.

Black: Sophistication, elegance, seduction, mystery, sex, banishment, binding, protection, evil
Blue: Trust, reliability, belonging, coolness, tranquility, peace, calm, wisdom, justice, depression, understanding, patience, loyalty, sincerity, honour
Brown: Earthy, conservative, protective, constructive, hard-working, solid
Copper/Bronze: Love, passion, friendship, sex
Gold: Prestige, expensive, elite, authority
Green: Nature, fresh, cool, growth, abundance, rejuvenation, recovery, healing, harmony, balance, peace, hope, jealousy, envy
Grey: Neutrality, staleness, depression
Magenta: power, magnetism, spiritual power
Orange: Playfulness, warmth, vibrant, encouragement, luck, kindness, stimulation, optimism, abundance, success, independence, sensual
Pink: Soft, sweet, nurturance, security, tenderness, peace
Purple: Royal, spirituality, dignity, divination, inspiration, meditation, compassion
Red: Passion, energy, excitement, danger, speed, impulsive action, stimulation, assertiveness, aggression, strength, sex, revolt, war
Silver: Prestige, cold, scientific, stability
Turquoise: Intuitive, insightful, inventive, original, renewal, change
White: Pure, virginal, clean, youthful, mild, peace, truthfulness, enlightenment
Yellow: Warmth, cheer, happiness, vitality, change, progress, clarity, communicativeness, affirmation.

Given the above, red, black, and copper/bronze would seem to head the list of the most sexually attractive colours.

Research shows that colour affects shopping habits. Red-orange, black, and royal blue attracts impulse buyers. Pink, light green, light and navy blue attract tight budget shoppers. Pink, rose, and sky blue attract conformists.

Stephen Juan, Ph.D. is an anthropologist at the University of Sydney. Email your Odd Body questions to s.juan@edfac.usyd.edu.au

The Power of One Infographic

More from The Register

next story
World Solar Challenge contender claims new speed record
One charge sees Sunswift travel 500kms at over 100 km/h
SMELL YOU LATER, LOSERS – Dumbo tells rats, dogs... humans
Junk in the trunk? That's what people have
The Sun took a day off last week and made NO sunspots
Someone needs to get that lazy star cooking again before things get cold around here
Boffins discuss AI space program at hush-hush IARPA confab
IBM, MIT, plenty of others invited to fill Uncle Sam's spy toolchest, but where's Google?
Bad back? Show some spine and stop popping paracetamol
Study finds common pain-killer doesn't reduce pain or shorten recovery
Forty-five years ago: FOOTPRINTS FOUND ON MOON
NASA won't be back any time soon, sadly
Jurassic squawk: Dinos were Earth's early FEATHERED friends
Boffins research: Ancient dinos may all have had 'potential' fluff
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.