Feeds

EasyMobile.nl flops

Sir Stelios packs his clogs

Eight steps to building an HP BladeSystem

EasyTycoon Stelios Haji-Ioannou has cut and run from his Netherlands EasyMobile virtual network operation. Customers were notified by no-frills email this morning they have until 1 August to find a new provider.

EasyMobile somehow managed to buck the growth trend in virtual operators in the Netherlands. According to Telecompaper the market has swelled more than 15 per cent over the past year to 2.5m punters. Other newcomers to the market have gained ground quickly, but despite its patriotic orange branding - which Orange wasn't too pleased with - EasyMobile failed to attract enough price-conscious Dutchmen.

A spokesman for EasyMobile Netherlands confirmed the operation had fallen well short of achieving sales targets since launching its service last year. Some 40 virtual operators compete for business in the Netherlands.

The UK and German EasyMobile networks are still running.

We're sure Sir Stelios won't be sobbing into his souvlaki as he counts his tax savings aboard his Monaco yacht. Since the succes of EasyJet, EasyGroup's "throw enough mud and some of it'll stick" approach to business start-ups has seen several ventures, including EasyCinema, hit the wall.

More details for EasyMobile.nl customers (in Dutch) here. ®

Securing Web Applications Made Simple and Scalable

More from The Register

next story
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Bring back error correction, say Danish 'net boffins
We don't need no steenkin' TCP/IP retransmission and the congestion it causes
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
BlackBerry: Toss the server, mate... BES is in the CLOUD now
BlackBerry Enterprise Services takes aim at SMEs - but there's a catch
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.