Feeds

Yahoo! settles click fraud

Cash back!

3 Big data security analytics techniques

Yahoo! has settled a class action case brought against it for click fraud.

The search giant will pay $4.95m in attorney fees and offer cash and discounts to thousands of unhappy advertisers.

There is no limit to the final amount Yahoo! may have pay out, but the company seems confident it won't break the bank.

The decision was made by Judge Christina Snyder in LA District Court. A retired judge will oversee the payment process. Yahoo! has also agreed to work with others in the industry to define what click fraud is.

Google settled a similar case in March but its payments were capped at $90m.

There are various forms of click fraud - from paying someone to click repeatedly on a competitors' advert, which they must pay for, to sophisticated re-direct schemes. The scale of the problem is disputed with estimates ranging from 12 per cent of total ad clicks to as much as 30 per cent. Both Google and Yahoo! refund unhappy advertisers, but the process is unclear and has cast a shadow over the real value of the market.

More from AP here. ®

High performance access to file storage

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
Sorry London, Europe's top tech city is Munich
New 'Atlas of ICT Activity' finds innovation isn't happening at Silicon Roundabout
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.