Feeds

Yahoo! settles click fraud

Cash back!

Boost IT visibility and business value

Yahoo! has settled a class action case brought against it for click fraud.

The search giant will pay $4.95m in attorney fees and offer cash and discounts to thousands of unhappy advertisers.

There is no limit to the final amount Yahoo! may have pay out, but the company seems confident it won't break the bank.

The decision was made by Judge Christina Snyder in LA District Court. A retired judge will oversee the payment process. Yahoo! has also agreed to work with others in the industry to define what click fraud is.

Google settled a similar case in March but its payments were capped at $90m.

There are various forms of click fraud - from paying someone to click repeatedly on a competitors' advert, which they must pay for, to sophisticated re-direct schemes. The scale of the problem is disputed with estimates ranging from 12 per cent of total ad clicks to as much as 30 per cent. Both Google and Yahoo! refund unhappy advertisers, but the process is unclear and has cast a shadow over the real value of the market.

More from AP here. ®

Next gen security for virtualised datacentres

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Fast And Furious 6 cammer thrown in slammer for nearly three years
Man jailed for dodgy cinema recording of Hollywood movie
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?