Feeds

BT repackages broadband offering

Forget 'free', it's about VFM

Boost IT visibility and business value

BT has repackaged its broadband products in a bid to distance itself from the bundled offers that plug "free" broadband.

Instead of competing head on with The Carphone Warehouse and Orange by matching their aggressive pricing, BT has decided to take a different approach that packs a whole stack of features into one monthly price.

The incumbent telco - which has some 2.5m retail broadband users - reckons its "Total Broadband" offering comprises "the most comprehensive broadband packages yet seen in the UK" and something that delivers "value for money".

Available from tomorrow, Total Broadband provides broadband download speeds up to 8 meg as well as a string of other features including VoIP, security software and a wireless hub.

And rather than focusing on the broadband pipe, BT is trying to generate interest in services that use high speed net access such as its Fusion batphone and its yet-to-be-launched internet TV service BT Vision.

BT Retail chief exec Ian Livingston said: "The broadband experience is about so much more than just having basic access to the internet. Customers want their broadband to offer a range of exciting content and services as standard, without having to pay extra for these features."

The new package comes in three flavours starting at £17.99 a month for the entry-level service rising to £26.99 for its top bundle.

But, as ever, it's up to consumers to read the small print to see if the offer available is right for them. BT's Total Broadband Option 1 (its entry level service) comes with a 2GB usage allowance and users are also tied in to an 18 month contract.

Punters might also be tempted by the offer price of £9.95 a month - but this is only for the first six months, after which it reverts to £17.99. ®

Seven Steps to Software Security

More from The Register

next story
Major problems beset UK ISP filth filters: But it's OK, nobody uses them
It's almost as though pr0n was actually rather popular
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Google Nest, ARM, Samsung pull out Thread to strangle ZigBee
But there's a flaw in Google's IP-based IoT system
Orange spent weekend spamming customers with TXTs
Zero, not infinity, is the Magic Number customers want
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
'Two-speed internet' storm turns FCC.gov into zero-speed website
Deadline for comments on net neutrality shake-up extended to Friday
Oh girl, you jus' didn't: Level 3 slaps Verizon in Netflix throttle blowup
Just hook us up to more 10Gbps ports, backbone biz yells in tit-for-tat spat
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.