Feeds

BT repackages broadband offering

Forget 'free', it's about VFM

Gartner critical capabilities for enterprise endpoint backup

BT has repackaged its broadband products in a bid to distance itself from the bundled offers that plug "free" broadband.

Instead of competing head on with The Carphone Warehouse and Orange by matching their aggressive pricing, BT has decided to take a different approach that packs a whole stack of features into one monthly price.

The incumbent telco - which has some 2.5m retail broadband users - reckons its "Total Broadband" offering comprises "the most comprehensive broadband packages yet seen in the UK" and something that delivers "value for money".

Available from tomorrow, Total Broadband provides broadband download speeds up to 8 meg as well as a string of other features including VoIP, security software and a wireless hub.

And rather than focusing on the broadband pipe, BT is trying to generate interest in services that use high speed net access such as its Fusion batphone and its yet-to-be-launched internet TV service BT Vision.

BT Retail chief exec Ian Livingston said: "The broadband experience is about so much more than just having basic access to the internet. Customers want their broadband to offer a range of exciting content and services as standard, without having to pay extra for these features."

The new package comes in three flavours starting at £17.99 a month for the entry-level service rising to £26.99 for its top bundle.

But, as ever, it's up to consumers to read the small print to see if the offer available is right for them. BT's Total Broadband Option 1 (its entry level service) comes with a 2GB usage allowance and users are also tied in to an 18 month contract.

Punters might also be tempted by the offer price of £9.95 a month - but this is only for the first six months, after which it reverts to £17.99. ®

5 things you didn’t know about cloud backup

More from The Register

next story
Trying to sell your house? It'd better have KILLER mobile coverage
More NB than transport links to next-gen buyers - study
iWallet: No BONKING PLEASE, we're Apple
BLE-ding iPhones, not NFC bonkers, will drive trend - marketeers
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Speak your brains on SIGNAL-FREE mobile comms
Readers chat to the pair who flog the tech
prev story

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?