Feeds

BT repackages broadband offering

Forget 'free', it's about VFM

Secure remote control for conventional and virtual desktops

BT has repackaged its broadband products in a bid to distance itself from the bundled offers that plug "free" broadband.

Instead of competing head on with The Carphone Warehouse and Orange by matching their aggressive pricing, BT has decided to take a different approach that packs a whole stack of features into one monthly price.

The incumbent telco - which has some 2.5m retail broadband users - reckons its "Total Broadband" offering comprises "the most comprehensive broadband packages yet seen in the UK" and something that delivers "value for money".

Available from tomorrow, Total Broadband provides broadband download speeds up to 8 meg as well as a string of other features including VoIP, security software and a wireless hub.

And rather than focusing on the broadband pipe, BT is trying to generate interest in services that use high speed net access such as its Fusion batphone and its yet-to-be-launched internet TV service BT Vision.

BT Retail chief exec Ian Livingston said: "The broadband experience is about so much more than just having basic access to the internet. Customers want their broadband to offer a range of exciting content and services as standard, without having to pay extra for these features."

The new package comes in three flavours starting at £17.99 a month for the entry-level service rising to £26.99 for its top bundle.

But, as ever, it's up to consumers to read the small print to see if the offer available is right for them. BT's Total Broadband Option 1 (its entry level service) comes with a 2GB usage allowance and users are also tied in to an 18 month contract.

Punters might also be tempted by the offer price of £9.95 a month - but this is only for the first six months, after which it reverts to £17.99. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Broadband sellers in the UK are UP TO no good, says Which?
Speedy network claims only apply to 10% of customers
Virgin Media struck dumb by NATIONWIDE packet loss balls-up
Turning it off and on again fixes glitch 12 HOURS LATER
BEST EVER broadband? Oh no you DIDN'T, Sky – ad watchdog
Rival BT moaned that claim was misleading
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Mitigating web security risk with SSL certificates
Web-based systems are essential tools for running business processes and delivering services to customers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.