Feeds

MySpace to auction off its search

Google, Yahoo! and MSN

The essential guide to IT transformation

Music and networking site MySpace plans to sell off its search function to Google, Microsoft or Yahoo!

Rupert Murdoch's NewsCorp paid $580m for MySpace in July 2005. Now all he needs to do is find a way to make some money from it. The site is good at collecting page impressions, but has had less success selling ads.

Chief operating officer Peter Chernin said: "We will auction off our search business to Google, Yahoo or MSN." Chernin said the company has only "scratched the surface" of how to monetise MySpace. The site claims 80m members.

News Corp may also consider buying an ad serving company. Chernin said the company was looking at various ad serving technologies to help turn page impressions into money. More from the FT here.

In only very vaguely connected news, Chernin said NewsCorp was looking to use every part of its media empire to promote the hell out of the long-awaited Simpsons movie due for release 27 July 2007. ®

Next gen security for virtualised datacentres

More from The Register

next story
BBC: We're going to slip CODING into kids' TV
Pureed-carrot-in-ice cream C++ surprise
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Twitter: La la la, we have not heard of any NUDE JLaw, Upton SELFIES
If there are any on our site it is not our fault as we are not a PUBLISHER
Facebook, Google and Instagram 'worse than drugs' says Miley Cyrus
Italian boffins agree with popette's theory that haters are the real wrecking balls
Sit tight, fanbois. Apple's '$400' wearable release slips into early 2015
Sources: time to put in plenty of clock-watching for' iWatch
Facebook to let stalkers unearth buried posts with mobe search
Prepare to HAUNT your pal's back catalogue
Ex-IBM CEO John Akers dies at 79
An era disrupted by the advent of the PC
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?