Feeds

Virgin Mobile stuffs England fans with free kebabs

Heart attack and minds campaign

Eight steps to building an HP BladeSystem

Those fans who are currently camped out at England's footie enclave in Achern and are worried about the effect on their of health of excessive consumption of post-beer bratwurst will be relieved to know that Virgin Mobile is offering customers some proper healthy British nosh in the form of a free kebab.

The company has apparently set up a "kebab emporium" in said field of dreams and all users have to do is text "kebab" to 26666 to "receive a mobile voucher entitling them to a free meal upon redemption of the voucher".

Virgin Mobile sponsorhip big cheese, Steve Rogan, said: "We want England fans to be match fit and ready to give our boys all the support they can muster. The post match kebab has become a ritual in towns up and down the country so offering fans a taste of home while they are on foreign soil might help."

Of course, although Virgin is sparing Ingerlaaaaand supporters the ordeal of stuffing their faces with dodgy Teutonic pork-based products, there is a business rationale behind the kebab bonanza.

Ramesh Kumar of ActiveMedia Technology - the outfit behind the "mobile voucher and redemption software" - explained: "Virgin Mobile recognises that mobile incentives are a fun and cost effective way of rewarding loyal customers and a great way to raise brand profile among a targeted demographic.

"The kebab emporium has become a regular fixture at high profile events over the last three years helping Virgin underpin its reputation as a youth lifestyle brand. We are hoping it will prove a good talisman for England in Germany!"

Yup, we're sure Wayne Rooney would agree with the concept of kebab as talisman. The mobile kebab emporium will remain in Germany as long as England remain in the tournament. See you back in Blighty on 21 June then chaps. ®

Securing Web Applications Made Simple and Scalable

More from The Register

next story
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Bring back error correction, say Danish 'net boffins
We don't need no steenkin' TCP/IP retransmission and the congestion it causes
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.