Feeds

eBay 'sniping' tool: an i-mode mobile phone from O2

But what does O2 get out of it?

Beginner's guide to SSL certificates

Email and eBay are the top attractions for mobile phone users, according to UK network operator O2, after monitoring the first seven months of i-mode operation.

"We found that eBay's i-mode site is one of the top attractions on i-mode, letting people track the progress of their bids and make new bids on the move – removing the need for people to stay at home in front of their PCs in the vital closing minutes of auctions," O2 head of content marketing Grahame Riddell said.

Content partners "are reaping the rewards too", the carrier said, "both in terms of new customers for their new services and in terms of actual returns too".

Many of O2's i-mode content partners saw their set-up costs returned within the first month, it claims. "In addition, Kelkoo's shopping comparison site is very popular, letting people find the best prices for goods wherever they are."

The O2 announcement is full of fascinating insights into how people might use mobile internet; what it doesn't reveal is what O2 gets out of it.

When an announcement doesn't mention the bottom line gains, it's probably not because the news is too good to share.

In this case, you don't need to be a cynic to see this as a loyalty operation. Features like i-mode don't make much difference to the average revenue earned per user (ARPU) but that's not a problem, if you get new customers joining your network from your rivals, or (even more important) prevent people leaving your network to join rivals.

In that respect, O2 (and its new parent, Telefonica) will be pleased. "The success of these applications represents a shift in the application of mobile technology," the official announcement said.

"Aside from successful i-mode content, O2 will also announce a raft of new handsets over the coming weeks and months," the company added. "This will bring a number of additional major handset manufacturers into the i-mode ecosystem."

Copyright © Newswireless.net

Secure remote control for conventional and virtual desktops

More from The Register

next story
Same old iPad? NO. The new 'soft SIMs' are BIG NEWS
AppleSIM 'ware to allow quick switch of carriers
Brits: Google, can you scrape 60k pages from web, pleeease
Hey, c'mon Choc Factory, it's our 'right to be forgotten'
Of COURSE Stephen Elop's to blame for Nokia woes, says author
'Google did have some unique propositions for Nokia'
FCC, Google cast eye over millimetre wireless
The smaller the wave, the bigger 5G's chances of success
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
Mobile coverage on trains really is pants
You thought it was just *insert your provider here*, but now we have numbers
Don't mess with Texas ('cos it's getting Google Fiber and you're not)
A bit late, but company says 1Gbps Austin network almost ready to compete with AT&T
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.