Feeds

Ad-supported P2P service signs EMI

Qtrax gets on-track

Secure remote control for conventional and virtual desktops

EMI has agreed to release its music portfolio through an ad-support peer-to-peer service. The deal is a significant coup for Qtrax, which plans to begin offering music downloads supported by ads, as well as a more conventional ad-free premium service, in the US later this year. EMI is the first major label on Qtrax's roster. The music publisher will earn an undisclosed percentage of advertising and song sales sourced from its catalog and sold by Qtrax.

The deal, a sign that music publishers are beginning to embrace P2P technology, is unusual but not unprecedented in the entertainment industry. Warner Brothers, for example, began using P2P networks to sell TV shows and films in select markets (Germany, Austria and Switzerland).

"There's a lot of pent-up demand for advertisers to get onto peer-to-peer services, but up until now it's been illegal, and highly dangerous territory for them to wade into," Allan Klepfisz, chief exec of Brilliant Technologies, which runs Qtrax via its LTDnetwork e-commerce software subsidiary, told Reuters.

LTDnetwork aims to sign the other three major music labels (Vivendi's Universal Music, Sony BMG and Warner Music), in order to make Qtrax as commercially appealing as possible, before approaching potential advertisers. "We will not launch until all the majors have signed on," Klepfisz said.

Qtrax's ad-supported service allows users to download songs in Qtrax's proprietary .mpq format and play them up to five times (at least in the case of EMI tracks). Users will also have the option to purchase tracks. Site searches will also offer the chance to buy CDs (along with music related books and DVD) through shopping.com.

EMI hopes to use Qtrax to gain a better understanding of consumers' willingness to buy songs they've had a chance to listen to first online.

"We think that any ad-supported model should be offered in a way that maintains, or even enhances the value of music, and we believe Qtrax does that by offering a good consumer experience and significant up-selling opportunities. Our collaboration with Qtrax will give us great consumer insight and help us gauge the boundaries between sampling and purchasing music," said David Munns, chairman and chief exec of EMI Music North America. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Fast And Furious 6 cammer thrown in slammer for nearly three years
Man jailed for dodgy cinema recording of Hollywood movie
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Scale data protection with your virtual environment
To scale at the rate of virtualization growth, data protection solutions need to adopt new capabilities and simplify current features.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?