Feeds

Ad-supported P2P service signs EMI

Qtrax gets on-track

Top 5 reasons to deploy VMware with Tegile

EMI has agreed to release its music portfolio through an ad-support peer-to-peer service. The deal is a significant coup for Qtrax, which plans to begin offering music downloads supported by ads, as well as a more conventional ad-free premium service, in the US later this year. EMI is the first major label on Qtrax's roster. The music publisher will earn an undisclosed percentage of advertising and song sales sourced from its catalog and sold by Qtrax.

The deal, a sign that music publishers are beginning to embrace P2P technology, is unusual but not unprecedented in the entertainment industry. Warner Brothers, for example, began using P2P networks to sell TV shows and films in select markets (Germany, Austria and Switzerland).

"There's a lot of pent-up demand for advertisers to get onto peer-to-peer services, but up until now it's been illegal, and highly dangerous territory for them to wade into," Allan Klepfisz, chief exec of Brilliant Technologies, which runs Qtrax via its LTDnetwork e-commerce software subsidiary, told Reuters.

LTDnetwork aims to sign the other three major music labels (Vivendi's Universal Music, Sony BMG and Warner Music), in order to make Qtrax as commercially appealing as possible, before approaching potential advertisers. "We will not launch until all the majors have signed on," Klepfisz said.

Qtrax's ad-supported service allows users to download songs in Qtrax's proprietary .mpq format and play them up to five times (at least in the case of EMI tracks). Users will also have the option to purchase tracks. Site searches will also offer the chance to buy CDs (along with music related books and DVD) through shopping.com.

EMI hopes to use Qtrax to gain a better understanding of consumers' willingness to buy songs they've had a chance to listen to first online.

"We think that any ad-supported model should be offered in a way that maintains, or even enhances the value of music, and we believe Qtrax does that by offering a good consumer experience and significant up-selling opportunities. Our collaboration with Qtrax will give us great consumer insight and help us gauge the boundaries between sampling and purchasing music," said David Munns, chairman and chief exec of EMI Music North America. ®

Beginner's guide to SSL certificates

More from The Register

next story
The 'fun-nification' of computer education – good idea?
Compulsory code schools, luvvies love it, but what about Maths and Physics?
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Yes, yes, Steve Jobs. Look what I'VE done for you lately – Tim Cook
New iPhone biz baron points to Apple's (his) greatest successes
Lords take revenge on REVENGE PORN publishers
Jilted Johns and Jennies with busy fingers face two years inside
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Edward who? GCHQ boss dodges Snowden topic during last speech
UK spies would rather 'walk' than do 'mass surveillance'
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.