Feeds

Viewers 'confused' by HDTV

Do what?

Top three mobile application threats

TV viewers are confused about high definition TV (HDTV) with one in five not realising they need to buy an HD ready TV set to receive the crystal clear pictures.

Half of those quizzed didn't realise they would also need a new HD set top box, while two thirds failed to twig they would also have to shell out for a monthly subscription.

This rather confused state of affairs comes as research from price comparison outfit uSwitch.com found that 2.6m UK households are planning on getting HDTV next year.

Researchers reckon punters are confusing Digital Television (DTV) with HDTV, while others who have already bought an HD ready TV may assume they're already watching high definition TV.

"Customers are confused - both as to what equipment they need to buy, and what the total cost will be," uSwitch.com's Chris Williams said.

"Although there has been a lot of publicity surrounding the HD broadcast of the BBC's and ITV's coverage of the World Cup on 'free-to-view' channels, viewers will still need to pay at least £10 a month to receive the HD service from either Telewest or Sky."

The research also figured out that the total cost of hooking up to HDTV - including an HD ready TV, set top box and subscription - could be around £1,900 in the first year. reg;

Combat fraud and increase customer satisfaction

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
Google looks to LTE and Wi-Fi to help it lube YouTube tubes
Bandwidth hogger needs tube embiggenment if it's to succeed
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.