Feeds

Freeview will push UK DVRs as Playback devices

Consortium to set industry standard, secure market share

  • alert
  • submit to reddit

Security for virtualized datacentres

The UK has had its TV services changed forever by the early introduction of a 30 channel digital terrestrial service called Freeview, which has driven over eight million customers in two and a half years, and now that service will come out with a Digital Video Recorder specification using the Freeview Playback brand.

The broadcasting companies behind Freeview will put together a promotional effort around the Playback brand.

Freeview is a huge success because it is free to air and consumers only have to spend around $50 in a one off payment to get the set top that converts a digital signal to one that can go into a conventional TV set.

The Freeview Playback initiative aims to provide an industry standard label for Freeview digital recorders to reduce consumer confusion. So far just a handful of DVRs have been sold in the UK, most of them attached to the BSkyB pay TV service SkyPlus. Almost none have been sold to work with Freeview, hence the need for the Freeview consortium to be behind this push.

Already BT is preparing an assault on Freeview offering its BT Vision hybrid this autumn, which merges the Freeview broadcasts access to VoD services which come over a broadband line to the same set top.

BT is widely expected to make one of its options a service with a DVR, and it has often made the point that a full IPTV service is not the right service to offer in the UK, where uptake of Freeview so early has created a free service almost as good as pay TV.

Freeview is the main reason that IPTV services such as HomeChoice have not had the takeup that is found in the rest of Europe, especially in Spain, France and Italy.

Copyright © 2006, Faultline

Faultline is published by Rethink Research, a London-based publishing and consulting firm. This weekly newsletter is an assessment of the impact of the week's events in the world of digital media. Faultline is where media meets technology. Subscription details here.

Security for virtualized datacentres

More from The Register

next story
MEN: For pity's sake SLEEP with LOTS of WOMEN - and avoid Prostate Cancer
And, um, don't sleep with other men. If that's what worries you
Jim Beam me up, Scotty! WHISKY from SPAAACE returns to Earth
They're insured for $1m, before you thirsty folks make plans
Apple bossman Tim Cook: My well-known gayness is 'a gift from GOD'
'I have benefited from the sacrifice of others'
Now: The REAL APPLE NEWS you need to know
OMG! Gravity's totes amazeballs. Calm down, George Clooney, not your film
Boffins who stare at goats: I do believe they’re SHRINKING
Alpine chamois being squashed by global warming
Let's make an app that POSTS your POO to APPLE HQ
Plus: It's OPEN WARFARE in the Linux greybeard world
Adorkable overshare of words like photobomb in this year's dictionaries
And hipsters are finally defined as self-loathing. Sort of
Not a loyal follower of @BritishMonarchy? You missed The QUEEN*'s first Tweet
Her Maj opens 'Information Age' at the Science Museum
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
Simplify SSL certificate management across the enterprise
Simple steps to take control of SSL across the enterprise, and recommendations for a management platform for full visibility and single-point of control for these Certificates.