Feeds

Ebay! cuddles! up! to! Yahoo!

The! feeling's! mutual!

Combat fraud and increase customer satisfaction

eBay and Yahoo! are cuddling up together to expand their businesses in the US. The internet giants have struck a major strategic partnership "designed to mutually benefit both companies by better serving their user, merchant, and advertising communities".

As part of the deal Yahoo! will become the exclusive third-party provider of all graphical advertisements throughout the eBay.com site. In return, Yahoo! has selected eBay-owned PayPal to be the "exclusive third-party provider of its online wallet" giving punters another method to pay for Yahoo! services.

The couple also plan to include Yahoo!'s search and mail functions on a co-branded version of the eBay toolbar, making it easier for net users to access key services. Plus, the pair plan to develop "click-to-call" advertising technologies so punters can call advertisers direct.

While the partnership is of interest in its own right, it has also fuelled speculation that it could signal the start of further consolidation in the industry.

Reports earlier this week suggested that Wall Street was buzzing with rumours about possible partnerships and mergers. Reuters flagged a report by analysts JP Morgan Chase that "a partnership or merger between eBay and Yahoo! is the most strategically feasible".

"A combined company would have the leading position in auctions, communications, payments, graphical advertising, audience reach and geographic breadth," it said. ®

3 Big data security analytics techniques

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
Sorry London, Europe's top tech city is Munich
New 'Atlas of ICT Activity' finds innovation isn't happening at Silicon Roundabout
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.