Feeds

Apple, Nike partner to produce iPod pumps

Trainers that talk back

The Power of One Brief: Top reasons to choose HP BladeSystem

Apple has teamed up with wingéd Nike, the Ancient Greek personification of athletic footwear*, to offer an iPod Nano add-on that talks to your shoes.

The package also contains a separate wireless dongle that fits inside the sole of one of your high-priced trainers and beams data to the iPod, which, using text-to-speech technology, informs you of your progress through workout or jog. Suitable sneakers and the iPod Nano must, of course, be purchased separately.

Our money's on an Easter Egg tucked inside the software by crafty Apple coders that at random moments whispers: "That pain in your shoulder... it's a coronary, you know..." or "Is that the sound of your kneecap crumbling?"

The Nike+iPod package costs $29, though you can buy a cheap enough pedometer that does much the same thing for a fraction of the price. Heck, they're giving pedometers away with sugar and additive-packed breakfast cereals over here. ®

*We know...

Application security programs and practises

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.