Feeds

Sony 'unlikely' to offer 20GB PS3 in UK

HDMI-equipped 60GB model only?

The Essential Guide to IT Transformation

British buyers may only be offered the 60GB version of Sony's PlayStation 3, a senior company official has suggested. If so, the comments from the head of Sony Computer Entertainment's UK operation, Ray Maguire, appear to confirm speculation that the 20GB PS3 will not be released here officially.

In an interview with UK games industry weekly MCV, Macguire said: "The lower-end, 20GB version of [the] PlayStation 3 has no Wi-Fi, no HDMI and none of the other slots in it, so it's really a question of where we would position it. It's more likely that we will only launch the 60GB version."

Macguire hit the headlines last week when he was quoted as saying the 60GB model will be priced at around £425 when it arrives in the UK on 17 November. His latest comments imply that amount is far from settled.

"We have time to watch the yen and be flexible, but that 60GB version looks like £425 in the UK at the moment," Macguire told MCV. "High trade margins in the UK are likely to see it come in with that kind of street price, though it's ultimately up to retailers."

He also suggested the HDMI-equipped machine could help retailers move more HD TV products on the back of it. The implication here is that there's room for enterprising retailers to bring the price down by selling higher ticket items on the back of the next-generation console.

Macguire reiterated his viewpoint that the 60GB PS3's price tag is not one intended to appeal to the mass market but was more geared toward early adopters. ®

Boost IT visibility and business value

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.