Feeds

Demise fears boosts traffic for AllofMP3.com

Downtime cheaper than advertising?

High performance access to file storage

What's the best way of boosting your share of the music download market? For Russian song supplier AllofMP3.com, three days' downtime appears to be the best bet, it seems. According to online traffic data, the website's share of the internet audience more than doubled as news of its possible demise broke.

Data derived from Alexa Toolbar users' web viewing habits for the last three months shows AllofMP3.com reached, on average, 600 out of every million internet users. Jump forward to the period 13-16 May, and the reach figure leaps to 800 and then almost 1,300.

It's interesting to compare AllofMP3.com's reach results with those of Napster.com, which launched free music streams on 2 May. The resulting press coverage and consumer interest pushed the website's reach from around the 300 per million mark - the site was primarily a promotional tool up to 2 May - before jumping to around 1,550 on the day of the free music launch.

Napster.com's reach fell off almost as precipitously in the days after the launch, falling to just over 400 per million, a small gain on its past performance, but hardly the boost the company was undoubtedly looking for.

Alexa.com stats for napster.com and allofmp3.com
Click for full-size image

Up-to-the-minute figures for AllofMP3.com aren't yet in, so it will be interesting to see whether it too suffers a big fall now that users have realised that it's not gone for good, or whether news of the downtime has brought it into contact with an array of new users.

Greig Harper of market watcher XTN Data said: "It seems [AllofMP3.com] is doing an amazing trade, probably because it's offering a service that consumers actually want - cheap, easy to use and with no restrictions on tracks. Compare that download services in the UK and US."

Popular it is: XTN's own, consumer-sourced numbers put the Russian site in second place in the UK market, behind Apple's iTunes and ahead of Napster.

Alexa's numbers aren't definitive, not least because they only reflect the browsing habits of folk who've installed the Amazon.com-owned company's toolbar utility - which only runs in Internet Explorer, not Firefox, Safari, Opera or AOL - but it should at least paint a broad-brush picture of the two music sites' relative traffic patterns over the last few weeks.

And it's no less a concern for music download sites and others who question the legality AllofMP3.com claims for its operation and want to see the site shut down for good. ®

SANS - Survey on application security programs

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Record labels sue Pandora over vintage song royalties
Companies want payout on recordings made before 1972
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Number crunching suggests Yahoo! US is worth less than nothing
China and Japan holdings worth more than entire company
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.