Feeds

Demise fears boosts traffic for AllofMP3.com

Downtime cheaper than advertising?

Secure remote control for conventional and virtual desktops

What's the best way of boosting your share of the music download market? For Russian song supplier AllofMP3.com, three days' downtime appears to be the best bet, it seems. According to online traffic data, the website's share of the internet audience more than doubled as news of its possible demise broke.

Data derived from Alexa Toolbar users' web viewing habits for the last three months shows AllofMP3.com reached, on average, 600 out of every million internet users. Jump forward to the period 13-16 May, and the reach figure leaps to 800 and then almost 1,300.

It's interesting to compare AllofMP3.com's reach results with those of Napster.com, which launched free music streams on 2 May. The resulting press coverage and consumer interest pushed the website's reach from around the 300 per million mark - the site was primarily a promotional tool up to 2 May - before jumping to around 1,550 on the day of the free music launch.

Napster.com's reach fell off almost as precipitously in the days after the launch, falling to just over 400 per million, a small gain on its past performance, but hardly the boost the company was undoubtedly looking for.

Alexa.com stats for napster.com and allofmp3.com
Click for full-size image

Up-to-the-minute figures for AllofMP3.com aren't yet in, so it will be interesting to see whether it too suffers a big fall now that users have realised that it's not gone for good, or whether news of the downtime has brought it into contact with an array of new users.

Greig Harper of market watcher XTN Data said: "It seems [AllofMP3.com] is doing an amazing trade, probably because it's offering a service that consumers actually want - cheap, easy to use and with no restrictions on tracks. Compare that download services in the UK and US."

Popular it is: XTN's own, consumer-sourced numbers put the Russian site in second place in the UK market, behind Apple's iTunes and ahead of Napster.

Alexa's numbers aren't definitive, not least because they only reflect the browsing habits of folk who've installed the Amazon.com-owned company's toolbar utility - which only runs in Internet Explorer, not Firefox, Safari, Opera or AOL - but it should at least paint a broad-brush picture of the two music sites' relative traffic patterns over the last few weeks.

And it's no less a concern for music download sites and others who question the legality AllofMP3.com claims for its operation and want to see the site shut down for good. ®

Remote control for virtualized desktops

More from The Register

next story
MI6 oversight report on Lee Rigby murder: US web giants offer 'safe haven for TERRORISM'
PM urged to 'prioritise issue' after Facebook hindsight find
Assange™ slumps back on Ecuador's sofa after detention appeal binned
Swedish court rules there's 'great risk' WikiLeaker will dodge prosecution
You think the CLOUD's insecure? It's BETTER than UK.GOV's DATA CENTRES
We don't even know where some of them ARE – Maude
NSA mass spying reform KILLED by US Senators
Democrats needed just TWO more votes to keep alive bill reining in some surveillance
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Designing and building an open ITOA architecture
Learn about a new IT data taxonomy defined by the four data sources of IT visibility: wire, machine, agent, and synthetic data sets.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?