Feeds

Demise fears boosts traffic for AllofMP3.com

Downtime cheaper than advertising?

Top three mobile application threats

What's the best way of boosting your share of the music download market? For Russian song supplier AllofMP3.com, three days' downtime appears to be the best bet, it seems. According to online traffic data, the website's share of the internet audience more than doubled as news of its possible demise broke.

Data derived from Alexa Toolbar users' web viewing habits for the last three months shows AllofMP3.com reached, on average, 600 out of every million internet users. Jump forward to the period 13-16 May, and the reach figure leaps to 800 and then almost 1,300.

It's interesting to compare AllofMP3.com's reach results with those of Napster.com, which launched free music streams on 2 May. The resulting press coverage and consumer interest pushed the website's reach from around the 300 per million mark - the site was primarily a promotional tool up to 2 May - before jumping to around 1,550 on the day of the free music launch.

Napster.com's reach fell off almost as precipitously in the days after the launch, falling to just over 400 per million, a small gain on its past performance, but hardly the boost the company was undoubtedly looking for.

Alexa.com stats for napster.com and allofmp3.com
Click for full-size image

Up-to-the-minute figures for AllofMP3.com aren't yet in, so it will be interesting to see whether it too suffers a big fall now that users have realised that it's not gone for good, or whether news of the downtime has brought it into contact with an array of new users.

Greig Harper of market watcher XTN Data said: "It seems [AllofMP3.com] is doing an amazing trade, probably because it's offering a service that consumers actually want - cheap, easy to use and with no restrictions on tracks. Compare that download services in the UK and US."

Popular it is: XTN's own, consumer-sourced numbers put the Russian site in second place in the UK market, behind Apple's iTunes and ahead of Napster.

Alexa's numbers aren't definitive, not least because they only reflect the browsing habits of folk who've installed the Amazon.com-owned company's toolbar utility - which only runs in Internet Explorer, not Firefox, Safari, Opera or AOL - but it should at least paint a broad-brush picture of the two music sites' relative traffic patterns over the last few weeks.

And it's no less a concern for music download sites and others who question the legality AllofMP3.com claims for its operation and want to see the site shut down for good. ®

Build a business case: developing custom apps

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.