Feeds

PS3 to cost £425 in the UK

A Blu-ray bargain, claims Sony executive

Next gen security for virtualised datacentres

Sony's 60GB PlayStation 3 will cost British buyers £425 ($803) when it ships on 17 November, the head of Sony Computer Entertainment Europe's UK operation has revealed. He went on to call the machine "cheap" and a "bargain".

Interviewed by Eurogamer, SCE UK Managing Director Rat Maguire said: "I don't think it's an expensive machine - I think actually, it's probably a cheap machine. If you think a Blu-Ray player by itself might be £600-700, and we're coming in at just £425, it's a bargain."

Until now, Sony has given no indication of what UK PS3 pricing might be. It has quoted a European price of €599 for the 60GB model and €499 for the cut-down, gamer-oriented 20GB versiom of the console. The price quoted by Maguire is around £20 more than a straightforward Euro-to-Sterling conversion, but that's not uncommon for Sony's UK prices.

Maguire admitted the 60GB PS3's price was not "mass market", and again stressed the machine would nonetheless be the cheapest way to buy into Blu-ray. It's clear from Maguire's comments that Sony sees the 60GB PS3 more as a cut-price AV system for early HD adopters. Other Sony executives have hinted as much in the recent past.

In other words, gamers looking for the successor to the PS2 will opt for the lower, more Xbox 360-like spec, while the 60GB machine will be pitched at a different class of buyer - the AV consumer. It's an interesting strategy: using the low-end PS3 to sell Blu-ray - and Blu-ray to sell the high-end PS3. The fate of the next-generation optical disc format and of Sony's next-generation games console have always been known to be closely link, but until now it's not been clear how tightly bound the two are. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Samsung Gear S: Quick, LAUNCH IT – before Apple straps on iWatch
Full specs for wrist-mounted device here ... but who'll buy it?
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
Reg man looks through a Glass, darkly: Google's toy ploy or killer tech specs?
Tip: Put the shades on and you'll look less of a spanner
HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE
Noo! Hand not big enough! Don't look at meee!
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
Tim Cook in Applerexia fears: New MacBook THINNER THAN EVER
'Supply chain sources' give up the goss on new iLappy
prev story

Whitepapers

Gartner critical capabilities for enterprise endpoint backup
Learn why inSync received the highest overall rating from Druva and is the top choice for the mobile workforce.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.