Feeds

PS3 to cost £425 in the UK

A Blu-ray bargain, claims Sony executive

Choosing a cloud hosting partner with confidence

Sony's 60GB PlayStation 3 will cost British buyers £425 ($803) when it ships on 17 November, the head of Sony Computer Entertainment Europe's UK operation has revealed. He went on to call the machine "cheap" and a "bargain".

Interviewed by Eurogamer, SCE UK Managing Director Rat Maguire said: "I don't think it's an expensive machine - I think actually, it's probably a cheap machine. If you think a Blu-Ray player by itself might be £600-700, and we're coming in at just £425, it's a bargain."

Until now, Sony has given no indication of what UK PS3 pricing might be. It has quoted a European price of €599 for the 60GB model and €499 for the cut-down, gamer-oriented 20GB versiom of the console. The price quoted by Maguire is around £20 more than a straightforward Euro-to-Sterling conversion, but that's not uncommon for Sony's UK prices.

Maguire admitted the 60GB PS3's price was not "mass market", and again stressed the machine would nonetheless be the cheapest way to buy into Blu-ray. It's clear from Maguire's comments that Sony sees the 60GB PS3 more as a cut-price AV system for early HD adopters. Other Sony executives have hinted as much in the recent past.

In other words, gamers looking for the successor to the PS2 will opt for the lower, more Xbox 360-like spec, while the 60GB machine will be pitched at a different class of buyer - the AV consumer. It's an interesting strategy: using the low-end PS3 to sell Blu-ray - and Blu-ray to sell the high-end PS3. The fate of the next-generation optical disc format and of Sony's next-generation games console have always been known to be closely link, but until now it's not been clear how tightly bound the two are. ®

Intelligent flash storage arrays

More from The Register

next story
Xperia Z3: Crikey, Sony – ANOTHER flagship phondleslab?
The Fourth Amendment... and it IS better
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Microsoft to enter the STRUGGLE of the HUMAN WRIST
It's not just a thumb war, it's total digit war
Back to the ... drawing board: 'Hoverboard' will disappoint Marty McFly wannabes
Buzzing board (and some future apps) leave a lot to be desired
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.