Feeds

Heinz to field test instant beans on toast

Cutting edge of student dietary technology

The smart choice: opportunity from uncertainty

International beanmonger HJ Heinz is to field test in New Zealand a frozen sandwich "beans on toast" combo which can be lovingly prepared by sticking it in the toaster for about a minute, The Guardian reports.

The new product - which we estimate will cut the amount of time the average university student spends cooking every evening by 50 per cent - reportedly features "a wodge of beans sealed in their frozen sauce between two slices of bread".

And before you start mocking Heinz's latest attempt to keep ahead of the game in the dog-eat-novelty-microwaveable-mini-pizza world of convenience food, be aware that it earlier this year supplied Barbeque Sauce and Seafood Cocktail Sauce as "bonus food items" to the International Space Station's Expedition 13 crew, in addition to the Heinz Tomato Ketchup, Mayonnaise, Mustard and Mild Taco Sauce which have already earned their space wings as regular components of the ISS's "standard US condiment kit".

Becky Serafini, senior brand manager, Heinz Foodservice marketing (Ketchup, Condiments & Sauces), enthused: "We're thrilled that NASA has selected us. It's an honor to be chosen as part of the program.

"The condiments, enjoyed by millions of people throughout the world, are now officially 'out of this world'. Consumers enjoy our sauces in almost every conceivable place to eat away from home. Space was one place we hadn't considered in the past, but now we've extended our supply of great taste beyond any borders we imagined."

In related beans news, UK students looking for a more balanced diet should note that Heinz has developed an exciting range of Mean Beanz, "cooked with secret spice blends to create four new flavours authentic in look and taste: Sweet Chilli, Mexican, Jalfrezi and Tikka". It appears, however, that these beans will at least require the use of a tin-opener and saucepan and could cut valuable minutes from scarce drinking time. ®

The Power of One Infographic

More from The Register

next story
World Solar Challenge contender claims new speed record
One charge sees Sunswift travel 500kms at over 100 km/h
Vote now for LOHAN's stirring mission patch motto
Does the shed actually know no bounds, or what?
SMELL YOU LATER, LOSERS – Dumbo tells rats, dogs... humans
Junk in the trunk? That's what people have
The Sun took a day off last week and made NO sunspots
Someone needs to get that lazy star cooking again before things get cold around here
Boffins discuss AI space program at hush-hush IARPA confab
IBM, MIT, plenty of others invited to fill Uncle Sam's spy toolchest, but where's Google?
Beancounters tell NASA it's too poor to fly planned mega-rocket
Space Launch System would need another $400m and a lot of time
Jurassic squawk: Dinos were Earth's early FEATHERED friends
Boffins research: Ancient dinos may all have had 'potential' fluff
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.