Feeds

Google swallows Pot Noodle in battle of UK's brands

Search monolith is Brits' fave

Intelligent flash storage arrays

International internet Axis of non-Evil Google has topped a poll of the UK's "most-loved" brands, beating supermarket monolith Tesco and mobile phone behemoth Nokia into second and third places, respectively.

That's according to a probe of nearly 3,000 Brit consumers by marketing agency Joshua, which also revealed that eBay (4th) and Dell (6th) have found a place in the nation's affections - albeit one they have to share with washing powder brand Persil.

The results indicate an inexorable rise of tech companies in the battle for plebian hearts and minds, as Joshua director Matthew Howells explained: "One noticeable trend was the rise of technology companies among the most-loved brands. Amazon entered the top 50 at number 17, while eBay has come straight in as the fourth-favourite brand."

Britain's opprobrium was, meanwhile, reserved for Pot Noodle, which clinched top spot on the "most-hated" podium, although strongly pressed by second-placed shopping channel QVC. The Linux programmers' snack of choice saw off a strong international field boasting McDonald's and Sunny Delight and, rather inexplicably, Fiat.

Fast food and moderately fast cars were joined in the rankings by 3 and Tiny, representing the tech sector, while tabloids The Star and The Sun attracted their fair share of scorn. As might be expected, the clearly partisan, Persil-friendly pollees also singled out rival Novon for a shoeing. Here are those revealing results in full:

Top 10 loved (percentage of vote)

  1. Google (31.6%)
  2. Tesco (28.6%)
  3. Nokia (21.9%)
  4. eBay (19.2%)
  5. Persil (18%)
  6. Dell (17.4%)
  7. Coca-Cola (16.9%)
  8. Debenhams (15.5%)
  9. British Airways (15.3%)
  10. BBC One (15.2%)

Top 10 hated

  1. Pot Noodle (20.6%)
  2. QVC (19.2%)
  3. Novon washing powder (15.2%)
  4. McDonald's (14.8%)
  5. Tiny (14.7%)
  6. Fiat (13.6%)
  7. 3 (13.4%)
  8. The Star (13.4%)
  9. Sunny Delight (12.9%)
  10. The Sun (12.9%)

In related research, a Google trends search for "Pot Noodle" reveals the following nuclei of glutinous snack consumption...

  1. Portsmouth
  2. Manchester
  3. Edinburgh
  4. Milton Keynes
  5. London
  6. Sheffield
  7. Bletchley
  8. Poplar
  9. Birmingham
  10. Brentford

...while a similar query for "jailed Chinese cyberdissident" surprisingly returned no results. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Criticism of Uber's journo-Data Analytics plan is an Attack on DIGITAL FREEDOM
First they came for Emil – and I'm damn well SPEAKING OUT
'It is comforting to know where your data centres are.' UK.GOV does NOT
Plus: Anons are 'wannabes', KKK says, before being pwned
Google's whois results say it's a lousy smut searcher
Run whois google.com or whois microsoft.com. We dare you, you PIG◙◙◙◙ER
Holy vintage vehicles! Earliest known official Batmobile goes on sale
Riddle me this: are you prepared to pay US$180k?
'Open source just means big companies can steal your code.' O RLY?
Plus: Flame of the Week returns, for one night only!
NEWSFLASH: It's time to ditch dullard Facebook chums
Everything hot in tech, courtesy of avian anchor Regina Eggbert
Hey, you, PHONE-FACE! Kickstarter in-car mobe mount will EMBED your phone into your MUG
Stick it on the steering wheel and wait for the airbag to fire
prev story

Whitepapers

Go beyond APM with real-time IT operations analytics
How IT operations teams can harness the wealth of wire data already flowing through their environment for real-time operational intelligence.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.