Feeds

Google swallows Pot Noodle in battle of UK's brands

Search monolith is Brits' fave

Eight steps to building an HP BladeSystem

International internet Axis of non-Evil Google has topped a poll of the UK's "most-loved" brands, beating supermarket monolith Tesco and mobile phone behemoth Nokia into second and third places, respectively.

That's according to a probe of nearly 3,000 Brit consumers by marketing agency Joshua, which also revealed that eBay (4th) and Dell (6th) have found a place in the nation's affections - albeit one they have to share with washing powder brand Persil.

The results indicate an inexorable rise of tech companies in the battle for plebian hearts and minds, as Joshua director Matthew Howells explained: "One noticeable trend was the rise of technology companies among the most-loved brands. Amazon entered the top 50 at number 17, while eBay has come straight in as the fourth-favourite brand."

Britain's opprobrium was, meanwhile, reserved for Pot Noodle, which clinched top spot on the "most-hated" podium, although strongly pressed by second-placed shopping channel QVC. The Linux programmers' snack of choice saw off a strong international field boasting McDonald's and Sunny Delight and, rather inexplicably, Fiat.

Fast food and moderately fast cars were joined in the rankings by 3 and Tiny, representing the tech sector, while tabloids The Star and The Sun attracted their fair share of scorn. As might be expected, the clearly partisan, Persil-friendly pollees also singled out rival Novon for a shoeing. Here are those revealing results in full:

Top 10 loved (percentage of vote)

  1. Google (31.6%)
  2. Tesco (28.6%)
  3. Nokia (21.9%)
  4. eBay (19.2%)
  5. Persil (18%)
  6. Dell (17.4%)
  7. Coca-Cola (16.9%)
  8. Debenhams (15.5%)
  9. British Airways (15.3%)
  10. BBC One (15.2%)

Top 10 hated

  1. Pot Noodle (20.6%)
  2. QVC (19.2%)
  3. Novon washing powder (15.2%)
  4. McDonald's (14.8%)
  5. Tiny (14.7%)
  6. Fiat (13.6%)
  7. 3 (13.4%)
  8. The Star (13.4%)
  9. Sunny Delight (12.9%)
  10. The Sun (12.9%)

In related research, a Google trends search for "Pot Noodle" reveals the following nuclei of glutinous snack consumption...

  1. Portsmouth
  2. Manchester
  3. Edinburgh
  4. Milton Keynes
  5. London
  6. Sheffield
  7. Bletchley
  8. Poplar
  9. Birmingham
  10. Brentford

...while a similar query for "jailed Chinese cyberdissident" surprisingly returned no results. ®

Boost IT visibility and business value

More from The Register

next story
Motorist 'thought car had caught fire' as Adele track came on stereo
'FIRE' caption on dashboard prompts dunderheaded hard shoulder halt
Delaware pair nabbed for getting saucy atop Mexican eatery
Burrito meets soft taco in alleged rooftop romp outrage
Japanese artist cuffed for disseminating 3D ladyparts files
Printable genitalia fall foul of 'obscene material' laws
Carlos: Slim your working week to just three days of toil
'Midas World' vision suggests you retire later, watch more tellie and buy more stuff
Brit Rockall adventurer poised to quit islet
Occupation records broken, champagne corks popped
Accused! Yahoo! exec! SUES! her! accuser!, says! sex! harassment! never! happened!
Allegations were for 'financial gain', countersuit claims
Yahoo! Japan! launches! service! for! the! dead!
If you're reading this email, I am no longer alive
Plucky Rockall podule man back on (proper) dry land
Bold, barmy Brit adventurer Nick Hancock escapes North Atlantic islet
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.