Feeds

Google swallows Pot Noodle in battle of UK's brands

Search monolith is Brits' fave

Secure remote control for conventional and virtual desktops

International internet Axis of non-Evil Google has topped a poll of the UK's "most-loved" brands, beating supermarket monolith Tesco and mobile phone behemoth Nokia into second and third places, respectively.

That's according to a probe of nearly 3,000 Brit consumers by marketing agency Joshua, which also revealed that eBay (4th) and Dell (6th) have found a place in the nation's affections - albeit one they have to share with washing powder brand Persil.

The results indicate an inexorable rise of tech companies in the battle for plebian hearts and minds, as Joshua director Matthew Howells explained: "One noticeable trend was the rise of technology companies among the most-loved brands. Amazon entered the top 50 at number 17, while eBay has come straight in as the fourth-favourite brand."

Britain's opprobrium was, meanwhile, reserved for Pot Noodle, which clinched top spot on the "most-hated" podium, although strongly pressed by second-placed shopping channel QVC. The Linux programmers' snack of choice saw off a strong international field boasting McDonald's and Sunny Delight and, rather inexplicably, Fiat.

Fast food and moderately fast cars were joined in the rankings by 3 and Tiny, representing the tech sector, while tabloids The Star and The Sun attracted their fair share of scorn. As might be expected, the clearly partisan, Persil-friendly pollees also singled out rival Novon for a shoeing. Here are those revealing results in full:

Top 10 loved (percentage of vote)

  1. Google (31.6%)
  2. Tesco (28.6%)
  3. Nokia (21.9%)
  4. eBay (19.2%)
  5. Persil (18%)
  6. Dell (17.4%)
  7. Coca-Cola (16.9%)
  8. Debenhams (15.5%)
  9. British Airways (15.3%)
  10. BBC One (15.2%)

Top 10 hated

  1. Pot Noodle (20.6%)
  2. QVC (19.2%)
  3. Novon washing powder (15.2%)
  4. McDonald's (14.8%)
  5. Tiny (14.7%)
  6. Fiat (13.6%)
  7. 3 (13.4%)
  8. The Star (13.4%)
  9. Sunny Delight (12.9%)
  10. The Sun (12.9%)

In related research, a Google trends search for "Pot Noodle" reveals the following nuclei of glutinous snack consumption...

  1. Portsmouth
  2. Manchester
  3. Edinburgh
  4. Milton Keynes
  5. London
  6. Sheffield
  7. Bletchley
  8. Poplar
  9. Birmingham
  10. Brentford

...while a similar query for "jailed Chinese cyberdissident" surprisingly returned no results. ®

Beginner's guide to SSL certificates

More from The Register

next story
Holy vintage vehicles! Earliest known official Batmobile goes on sale
Riddle me this: are you prepared to pay US$180k?
Criticism of Uber's journo-Data Analytics plan is an Attack on DIGITAL FREEDOM
First they came for Emil – and I'm damn well SPEAKING OUT
'Open source just means big companies can steal your code.' O RLY?
Plus: Flame of the Week returns, for one night only!
'It is comforting to know where your data centres are.' UK.GOV does NOT
Plus: Anons are 'wannabes', KKK says, before being pwned
Hey, you, PHONE-FACE! Kickstarter in-car mobe mount will EMBED your phone into your MUG
Stick it on the steering wheel and wait for the airbag to fire
NEWSFLASH: It's time to ditch dullard Facebook chums
Everything hot in tech, courtesy of avian anchor Regina Eggbert
Bible THUMP: Good Book beats Darwin to most influential tome title
Folio Society crowns fittest of surviving volumes
U wot? Silicon Roundabout set to become Silicon U-BEND
Crap-spouting London upstarts to get permanent road closure
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Reducing the cost and complexity of web vulnerability management
How using vulnerability assessments to identify exploitable weaknesses and take corrective action can reduce the risk of hackers finding your site and attacking it.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.