Feeds

McDonald's wants to fatten Asians on Web 2.0

Yeeeer of de dock!

Secure remote control for conventional and virtual desktops

Congratulations go out this week to McDonald's which has pushed racial stereotyping into the Web 2.0 era.

Photo of the Asian room

McDonald's has done a second take on its infamous I-AM-ASIAN web site, adding some Flash glitz to what used to be a boring hamburger fetish zone. Gone are the odes to Asian and Pacific Islander Americans who "live on the rim" and enjoy green tea with their Big Macs. Instead, we now find an interactive living room that extolls the virtues of McDonald's relationship with the Asian community.

The one constant across both the old and new sites is McDonald's inclusion of a cute dog. Before, we had a Pug in a McDonald's t-shirt. Now, we have a puppy that jumps up and down yelling, "Year of the dog" in some sort of demeaning, stereotypical accent.

Why the dog hang-up? We'll let you answer that.

McDonald's I-AM-ASIAN web site should not be seen as a shallow ploy to form a relationship with Asian youngsters, despite the picture of a Happy Meal Tent on a PDA. No, this is all about celebrating McDonald's love for all races and its hip use of web site design. ®

The essential guide to IT transformation

More from The Register

next story
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Premier League wants to PURGE ALL FOOTIE GIFs from social media
Not paying Murdoch? You're gonna get a right LEGALLING - thanks to automated software
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Ballmer quits Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Online tat bazaar eBay coughs to YET ANOTHER outage
Web-based flea market struck dumb by size and scale of fail
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.