Feeds

McDonald's wants to fatten Asians on Web 2.0

Yeeeer of de dock!

Beginner's guide to SSL certificates

Congratulations go out this week to McDonald's which has pushed racial stereotyping into the Web 2.0 era.

Photo of the Asian room

McDonald's has done a second take on its infamous I-AM-ASIAN web site, adding some Flash glitz to what used to be a boring hamburger fetish zone. Gone are the odes to Asian and Pacific Islander Americans who "live on the rim" and enjoy green tea with their Big Macs. Instead, we now find an interactive living room that extolls the virtues of McDonald's relationship with the Asian community.

The one constant across both the old and new sites is McDonald's inclusion of a cute dog. Before, we had a Pug in a McDonald's t-shirt. Now, we have a puppy that jumps up and down yelling, "Year of the dog" in some sort of demeaning, stereotypical accent.

Why the dog hang-up? We'll let you answer that.

McDonald's I-AM-ASIAN web site should not be seen as a shallow ploy to form a relationship with Asian youngsters, despite the picture of a Happy Meal Tent on a PDA. No, this is all about celebrating McDonald's love for all races and its hip use of web site design. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Scrapping the Human Rights Act: What about privacy and freedom of expression?
Justice minister's attack to destroy ability to challenge state
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
EU to accuse Ireland of giving Apple an overly peachy tax deal – report
Probe expected to say single-digit rate was unlawful
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
Hey Brit taxpayers. You just spent £4m on Central London ‘innovation playground’
Catapult me a Mojito, I feel an Digital Innovation coming on
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
EU probes Google’s Android omerta again: Talk now, or else
Spill those Android secrets, or we’ll fine you
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.