Feeds

Microsoft playing waiting game against Google

Patience, my pretty

Intelligent flash storage arrays

Microsoft will beat Google in the online advertising market through sheer tenacity during the next five years, not by offering a new or radically different online strategy, according to chief executive Steve Ballmer.

Ballmer surveys the competition

Ballmer, speaking at a Churchill Club lunch in Silicon Valley Thursday (pictured right), promised to "bootstrap" Microsoft's advertising engine with search, IM and Hotmail, Windows Live and Office Live, and sign partnerships with companies "large and small" that add value to those both buying online ads.

"We are hard at work on our own core services," Ballmer told an audience of tech executives and investors. "We will dive MSN hard but in Windows Live, the goal is to give the user a very customized and personalized view to manage RSS feeds, create your own custom portal [and] create an ecosystem around search."

Calling Microsoft a "Johnny-come-lately" to online advertising, Ballmer said the next several years are "critical" for Microsoft. "We have tenacity and patience to go after something... our patience distinguishes us from many tech companies that get impatient. It probably makes sense to talk about five years... you won't see an overnight transformation. It's going to have to be a long-term thing," Ballmer said.

That sameness of service will likely disappoint investors expecting a "Google or Yahoo! killer" to emerge from a $2bn plus spending program next year. Ballmer said Microsoft is prioritizing spending on a "platform cloud," storage cloud to find and rendezvous with users, programming platform, advertising and payment infrastructure.

Turning his attention to other competitive challenges, Ballmer promised to "catch up" with Linux in clustering, high-performance and secure computing while conceeding Linux is growing faster than Microsoft, overall, on servers. "By and large we are doing well and this is a year when we have big innovations in clustering, web serving and security, which are the three areas where we need to up our game," Ballmer said.®

Intelligent flash storage arrays

More from The Register

next story
I'll be back (and forward): Hollywood's time travel tribulations
Quick, call the Time Cops to sort out this paradox!
Musicians sue UK.gov over 'zero pay' copyright fix
Everyone else in Europe compensates us - why can't you?
Megaupload overlord Kim Dotcom: The US HAS RADICALISED ME!
Now my lawyers have bailed 'cos I'm 'OFFICIALLY' BROKE
MI6 oversight report on Lee Rigby murder: US web giants offer 'safe haven for TERRORISM'
PM urged to 'prioritise issue' after Facebook hindsight find
BT said to have pulled patent-infringing boxes from DSL network
Take your license demand and stick it in your ASSIA
Right to be forgotten should apply to Google.com too: EU
And hey - no need to tell the website you've de-listed. That'll make it easier ...
prev story

Whitepapers

10 ways wire data helps conquer IT complexity
IT teams can automatically detect problems across the IT environment, spot data theft, select unique pieces of transaction payloads to send to a data source, and more.
The total economic impact of Druva inSync
Examining the ROI enterprises may realize by implementing inSync, as they look to improve backup and recovery of endpoint data in a cost-effective manner.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.