Feeds

Microsoft playing waiting game against Google

Patience, my pretty

High performance access to file storage

Microsoft will beat Google in the online advertising market through sheer tenacity during the next five years, not by offering a new or radically different online strategy, according to chief executive Steve Ballmer.

Ballmer surveys the competition

Ballmer, speaking at a Churchill Club lunch in Silicon Valley Thursday (pictured right), promised to "bootstrap" Microsoft's advertising engine with search, IM and Hotmail, Windows Live and Office Live, and sign partnerships with companies "large and small" that add value to those both buying online ads.

"We are hard at work on our own core services," Ballmer told an audience of tech executives and investors. "We will dive MSN hard but in Windows Live, the goal is to give the user a very customized and personalized view to manage RSS feeds, create your own custom portal [and] create an ecosystem around search."

Calling Microsoft a "Johnny-come-lately" to online advertising, Ballmer said the next several years are "critical" for Microsoft. "We have tenacity and patience to go after something... our patience distinguishes us from many tech companies that get impatient. It probably makes sense to talk about five years... you won't see an overnight transformation. It's going to have to be a long-term thing," Ballmer said.

That sameness of service will likely disappoint investors expecting a "Google or Yahoo! killer" to emerge from a $2bn plus spending program next year. Ballmer said Microsoft is prioritizing spending on a "platform cloud," storage cloud to find and rendezvous with users, programming platform, advertising and payment infrastructure.

Turning his attention to other competitive challenges, Ballmer promised to "catch up" with Linux in clustering, high-performance and secure computing while conceeding Linux is growing faster than Microsoft, overall, on servers. "By and large we are doing well and this is a year when we have big innovations in clustering, web serving and security, which are the three areas where we need to up our game," Ballmer said.®

SANS - Survey on application security programs

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Record labels sue Pandora over vintage song royalties
Companies want payout on recordings made before 1972
Ex–Apple CEO John Sculley: Ousting Steve Jobs 'was a mistake'
Twenty-nine years later, post-Pepsi exec has flat-forehead moment
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.