Feeds

Intel, AMD face off in codename clash

Claws out over Santa Rosa?

Internet Security Threat Report 2014

Intel and AMD may be bitter rivals, but they will both be pushing products they have codenamed 'Santa Rosa' in the coming months, it seems. Fortunately, they two are unlikely to clash: one's pitched at notebooks, the other at heavy-duty servers.

AMD first, since its 'Santa Rosa' looks set to make it to market ahead of the Intel offering of the same (code) name. AMD's 'Santa Rosa' is the basis of its upcoming dual-core Opteron 2xx and 8xx server processors which support DDR 2 SDRAM, Socket F, AMD's 'Pacifica' virtualisation technology and other refinements.

Intel's 'Santa Rosa' product is the next-generation Centrino platform it has in mind to ship two or three quarters after said Opterons debut in the July to September timeframe this year. As we've reported, the chip maker also sees the technology powered more and more small form-factor PCs too.

These days both Intel and AMD pick place names as pre-release product monikers, the better to avoid legal problems of the kind that plagued Apple, to name but one, at various points. Codenaming a computer 'Sagan' and a programming language 'Dylan' both got the Mac maker in hot water in the 1980s and 1990s.

The world is clearly a big place and you'd have thought there were enough hamlet, village, town, city and conurbation handles out there for the rival chip makers to choose without clashing. Fortunately, there are also plenty of Santa Rosas to go round - if any other semiconductor manufacturers, computer makers and so on want one, Mexico has at least 14 available and there a quite a few others in the rest of Latin America.

That still leaves the question of which Santa Rosa AMD and Intel can, respectively, lay claim to. In the interests of avoiding one the vicious spats the two rivals seems so readily to fall into, Reg Hardware offers its services as an arbitrator. We propose the following solution, based on the companies' respective prime locations:

Intel's can name its next-generation Centrino platform after/for* Santa Rosa, California.

AMD's upcoming Opterons can be named after/for* Santa Rosa, Texas.

Readers may like to suggest alternatives, with reasons for their suggestions, but we think this solution will do for now. AMD and Intel representatives are welcome to offer alternatives too, but the adjudicator's decision is final. ®

* Never let it be said El Reg isn't able to support both our US and UK English-speaking readers.

Providing a secure and efficient Helpdesk

More from The Register

next story
Will.i.am gets CUFFED as he announces his new wristjob, the PULS
It's got four KILOWATTS of something, apparently
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
Jaguar Sportbrake: The chicken tikka masala of van-sized posh cars
Indian-owned Jag's latest offering curries favour with us
iPhone 6 shunned by fanbois in Apple's GREAT FAIL of CHINA
Just 100 Beijing fanbois queue to pick up new mobe
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Here's your chance to buy an ancient, working APPLE ONE
Warning: Likely to cost a lot even for a Mac
Is living with Dolby Atmos worth the faff?
Subtle, naturalistic ambiance – perfect for Transformers 4
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.