Oh. My. God. Epoch-defining news out of the Sugababes camp. The girls have signed a deal with O2 to allow the great unhosed the chance to download reality TV-style episodes from their super-exciting lives to mobile phones.

Big Brother factory Endemol will be producing the fascinating interactive glimpses into the showbiz magic of Heidi, Keisha, and the new one that isn't Mutya.

Endemol bigwig Peter Bazelgette is just as excited as we are by the prospect. He said: "If I wasn’t already a fan of the Sugababes I’d now be becoming one."

"This will have the highest production quality, like any TV show." The series of daily Sugasodes will be shot on a Nokia N90.

Apparently, suggestions posted by the fans will be watched by the 'babes, and the girls will act on them. Oh dear.®