Feeds

Vodafone slashes European roaming charges

Pre-empts EU action

Internet Security Threat Report 2014

Vodafone took PR action to keep itself out of EC commissioner Vivian Reding's sights, by promising to "cut roaming by 40 per cent" by this time next year.

Vodafone's announcement says: "Average European roaming costs for Vodafone customers will be cut by at least 40 per cent by April 2007, when compared to last summer."

This, it says, "will benefit over 30m Vodafone customers who roam every year, and will see the average cost of roaming in Europe fall from over €0.90 to less than €0.55 per minute."

Ironically, Vodafone is probably not highest on commissioner Reding's hit list. It's certainly possible to pay over the odds for Voda phone calls when overseas - pick the wrong contract! - but among the giants, Voda actually scores quite well on fair use, especially if you're a Passport subscriber.

Vodafone chief executive Arun Sarin said: "Customers want simplicity and value for money when they’re travelling abroad. They get it with Vodafone Passport, which we launched last year, allowing customers to take their home tariff abroad with a small additional per call fee. Today, Passport provides savings of at least 30 per cent for more than 6m Vodafone customers."

But like many of the giants, Vodafone is suffering from the cost of providing phones. All the European operators traditionally subsidise handsets; they give them away or sell them for a fraction of their cost, in the expectation of making substantially more out of phone call charges - and it works.

Unfortunately, we're changing our phones too often. It's mostly the shops that do this, because they are incentivised to do it by the networks.

The networks all pay a premium to a phone shop who "steals" a customer from a rival network. At the same time, paradoxically, they're trying to make contracts longer: 12 months minimum, 18 months, or even longer, as standard.

So the trend is to pay as you go (PAYG) phones - which tend to be paid for. And it's PAYG agreements which most heavily penalise you when roaming. That is, assuming that your PAYG phone can even be used overseas; many can't.

Sarin said: "The success of Passport shows the demand for simple, great value roaming in Europe and today we’re showing that Vodafone will continue to lead the industry in providing it."

What he probably means, is that Passport needs to be able to compete with PAYG, and Vodafone sees no harm in ingratiating itself with the commissioner for Information Society and Media while doing so.

Copyright © Newswireless.net

Business security measures using SSL

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Blockbuster book lays out the first 20 years of the Smartphone Wars
Symbian's David Wood bares all. Not for the faint hearted
Bonking with Apple has POUNDED mobe operators' wallets
... into submission. Weve squeals, ditches payment plans
This flashlight app requires: Your contacts list, identity, access to your camera...
Who us, dodgy? Vast majority of mobile apps fail privacy test
Apple Watch will CONQUER smartwatch world – analysts
After Applelocalypse, other wristputers will get stuck in
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.