Feeds

VMD to hit US with '100 titles'

Blu who?

Mobile application security vulnerability report

Versatile Multilayer Disc (VMD), one of the lesser-known formats jostling to become the successor to DVD, will launch in the US later this year with the release of more than 100 titles, the company behind the technology pledged today. To indicate the VMD's support among the major Hollywood studios, New Media Enterprises (NME) said the launch titles will include... er... "several Broadway shows".

Well, exactly. Not quite in the same league as Blu-ray Disc or HD DVD, is it? VMD's technical propostion may be impressive - a 50GB disc containing ten layers each capable of holding 5GB of data to be read using red laser technology - but without a very good content proposition, the format will have a tough time establishing itself in the States, let alone delivering solid market success.

Still, that's where NME has set its sights. "The US is no doubt our biggest market," said NME CEO Mahesh Jayanarayan today, despite early suggestions that the company would be focusing on emerging HD markets such as the Indian sub-continent, home of Bollywood and an audience with an almost insatiable desire for movies.

To target the US market, NME also said today it has appointed one Jeff Burrow, formally a senior sales and marketing executive with DirecTV. Burrow will oversee NME's soon-to-be-opened Dallas office, from which the company will seek out content deals, and market VMD media and players.

NME will have to be quick if it's to survive the promotional tsunami the consumer electronics giants and major content companies are going to drive this coming Holiday season. It may be able to pitch VMD as a cheaper HD alternative but, again, cost doesn't matter a hill of beans if the content isn't there.

NME said it recently secured the support of commercial disc manufacturer Plasmon OMS. ®

Boost IT visibility and business value

More from The Register

next story
Report: American tech firms charge Britons a thumping nationality tax
Without representation, too. Time for a Boston (Lincs) Macbook Party?
iPad? More like iFAD: We reveal why Apple ran off to IBM
But never fear fanbois, you're still lapping up iPhones, Macs
Apple gets patent for WRIST-PUTER: iTime for a smartwatch
It does everything a smartwatch should do ... but Apple owns it
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Child diagnosed as allergic to iPad
Apple's fondleslab is the tablet dermatitis sufferers won't want to take
Microsoft takes on Chromebook with low-cost Windows laptops
Redmond's chief salesman: We're taking 'hard' decisions
For Lenovo US, 8-inch Windows tablets are DEAD – long live 8-inch Windows tablets
Reports it's killing off smaller slabs are greatly exaggerated
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.