Feeds

VMD to hit US with '100 titles'

Blu who?

SANS - Survey on application security programs

Versatile Multilayer Disc (VMD), one of the lesser-known formats jostling to become the successor to DVD, will launch in the US later this year with the release of more than 100 titles, the company behind the technology pledged today. To indicate the VMD's support among the major Hollywood studios, New Media Enterprises (NME) said the launch titles will include... er... "several Broadway shows".

Well, exactly. Not quite in the same league as Blu-ray Disc or HD DVD, is it? VMD's technical propostion may be impressive - a 50GB disc containing ten layers each capable of holding 5GB of data to be read using red laser technology - but without a very good content proposition, the format will have a tough time establishing itself in the States, let alone delivering solid market success.

Still, that's where NME has set its sights. "The US is no doubt our biggest market," said NME CEO Mahesh Jayanarayan today, despite early suggestions that the company would be focusing on emerging HD markets such as the Indian sub-continent, home of Bollywood and an audience with an almost insatiable desire for movies.

To target the US market, NME also said today it has appointed one Jeff Burrow, formally a senior sales and marketing executive with DirecTV. Burrow will oversee NME's soon-to-be-opened Dallas office, from which the company will seek out content deals, and market VMD media and players.

NME will have to be quick if it's to survive the promotional tsunami the consumer electronics giants and major content companies are going to drive this coming Holiday season. It may be able to pitch VMD as a cheaper HD alternative but, again, cost doesn't matter a hill of beans if the content isn't there.

NME said it recently secured the support of commercial disc manufacturer Plasmon OMS. ®

SANS - Survey on application security programs

More from The Register

next story
WTF happened to Pac-Man?
In his thirties and still afraid of ghosts
Reg man builds smart home rig, gains SUPREME CONTROL of DOMAIN – Pics
LightwaveRF and Arduino: Bright ideas for dim DIYers
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Microsoft signs Motorola to Android patent pact – no, not THAT Motorola
The part that Google never got will play ball with Redmond
Happy 25th birthday, Game Boy!
Monochrome handset ushered in modern mobile gaming era
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Slip your finger in this ring and unlock your backdoor, phone, etc
Take a look at this new NFC jewellery – why, what were you thinking of?
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.