Feeds

VMD to hit US with '100 titles'

Blu who?

Secure remote control for conventional and virtual desktops

Versatile Multilayer Disc (VMD), one of the lesser-known formats jostling to become the successor to DVD, will launch in the US later this year with the release of more than 100 titles, the company behind the technology pledged today. To indicate the VMD's support among the major Hollywood studios, New Media Enterprises (NME) said the launch titles will include... er... "several Broadway shows".

Well, exactly. Not quite in the same league as Blu-ray Disc or HD DVD, is it? VMD's technical propostion may be impressive - a 50GB disc containing ten layers each capable of holding 5GB of data to be read using red laser technology - but without a very good content proposition, the format will have a tough time establishing itself in the States, let alone delivering solid market success.

Still, that's where NME has set its sights. "The US is no doubt our biggest market," said NME CEO Mahesh Jayanarayan today, despite early suggestions that the company would be focusing on emerging HD markets such as the Indian sub-continent, home of Bollywood and an audience with an almost insatiable desire for movies.

To target the US market, NME also said today it has appointed one Jeff Burrow, formally a senior sales and marketing executive with DirecTV. Burrow will oversee NME's soon-to-be-opened Dallas office, from which the company will seek out content deals, and market VMD media and players.

NME will have to be quick if it's to survive the promotional tsunami the consumer electronics giants and major content companies are going to drive this coming Holiday season. It may be able to pitch VMD as a cheaper HD alternative but, again, cost doesn't matter a hill of beans if the content isn't there.

NME said it recently secured the support of commercial disc manufacturer Plasmon OMS. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
4K-ing excellent TV is on its way ... in its own sweet time, natch
For decades Hollywood actually binned its 4K files. Doh!
Oi, Tim Cook. Apple Watch. I DARE you to tell me, IN PERSON, that it's secure
State attorney demands Apple CEO bows the knee to him
Apple's big bang: iPhone 6, ANOTHER iPhone 6 Plus and WATCH OUT
Let's >sigh< see what Cupertino has been up to for the past year
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Get your Indian Landfill Android One handsets - they're only SIXTY QUID
Cheap and deafening mobes for the subcontinental masses
Apple's SNEAKY plan: COPY ANDROID. Hello iPhone 6, Watch
Sizes, prices and all – but not for the wrist-o-puter
A SCORCHIO fatboy SSD: Samsung SSD850 PRO 3D V-NAND
4Gb/s speeds on a consumer drive, anyone?
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.