Feeds

AOL Europe beefs up web content

Eyes up increased ad revs

Secure remote control for conventional and virtual desktops

AOL is looking to expand its business in Europe by opening up its content and applications to all net users.

As part of this strategy the firm will be updating its portals in the UK, France and Germany next month to include an even greater spread of content. It's a departure from last summer, for example, when visitors to AOL.co.uk wouldn't have found much more than some marketing blurb and a link to AOL's webmail.

Since then the firm has increased the mount of content available on its portal, but this is expected to increase significantly over the coming weeks.

In a document seen by El Reg, AOL explains how it plans to "open our content and applications to the web audience, comprising a substantially wider base than that of our subscription membership. This will be completed via portal refreshes in UK, France and Germany next month".

By expanding the reach beyond its existing customers, AOL is hoping it can cash in on the massive growth in ad revenues. Indeed, AOL Europe saw its ad revenues increase 35 per cent in the first three months of the year and this looks set to grow as AOL packs its European portals with more content.

News that AOL Europe is looking to push its content comes as the internet giant is carrying out a strategic review of its business. AOL owner Time Warner has hired bankers Citigroup to conduct a strategic review of its AOL Europe business as part of fresh plans to expand its operation. And contrary to a flurry of recent press reports, the sale of parts of AOL Europe is not top of Time Warner's agenda.

Instead, the US media giant is keen to pursue partnerships or third party agreements - much like the $1bn deal it struck with Google last year - to develop its business in Europe. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Blockbuster book lays out the first 20 years of the Smartphone Wars
Symbian's David Wood bares all. Not for the faint hearted
Bonking with Apple has POUNDED mobe operators' wallets
... into submission. Weve squeals, ditches payment plans
'Serious flaws in the Vertigan report' says broadband boffin
Report 'fails reality test' , is 'simply wrong' and offers ''convenient' justification for FTTN says Rod Tucker
This flashlight app requires: Your contacts list, identity, access to your camera...
Who us, dodgy? Vast majority of mobile apps fail privacy test
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.