Feeds

AOL Europe beefs up web content

Eyes up increased ad revs

Beginner's guide to SSL certificates

AOL is looking to expand its business in Europe by opening up its content and applications to all net users.

As part of this strategy the firm will be updating its portals in the UK, France and Germany next month to include an even greater spread of content. It's a departure from last summer, for example, when visitors to AOL.co.uk wouldn't have found much more than some marketing blurb and a link to AOL's webmail.

Since then the firm has increased the mount of content available on its portal, but this is expected to increase significantly over the coming weeks.

In a document seen by El Reg, AOL explains how it plans to "open our content and applications to the web audience, comprising a substantially wider base than that of our subscription membership. This will be completed via portal refreshes in UK, France and Germany next month".

By expanding the reach beyond its existing customers, AOL is hoping it can cash in on the massive growth in ad revenues. Indeed, AOL Europe saw its ad revenues increase 35 per cent in the first three months of the year and this looks set to grow as AOL packs its European portals with more content.

News that AOL Europe is looking to push its content comes as the internet giant is carrying out a strategic review of its business. AOL owner Time Warner has hired bankers Citigroup to conduct a strategic review of its AOL Europe business as part of fresh plans to expand its operation. And contrary to a flurry of recent press reports, the sale of parts of AOL Europe is not top of Time Warner's agenda.

Instead, the US media giant is keen to pursue partnerships or third party agreements - much like the $1bn deal it struck with Google last year - to develop its business in Europe. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Crouching tiger, FAST ASLEEP dragon: Smugglers can't shift iPhone 6s
China's grey market reports 'sluggish' sales of Apple mobe
Sea-Me-We 5 construction starts
New sub cable to go live 2016
EE coughs to BROKEN data usage metrics BLUNDER that short-changes customers
Carrier apologises for 'inflated' measurements cockup
Comcast: Help, help, FCC. Netflix and pals are EXTORTIONISTS
The others guys are being mean so therefore ... monopoly all good, yeah?
Surprise: if you work from home you need the Internet
Buffer-rage sends Aussies out to experience road rage
EE buys 58 Phones 4u stores for £2.5m after picking over carcass
Operator says it will safeguard 359 jobs, plans lick of paint
MOST iPhone strokers SPURN iOS 8: iOS 7 'un-updatening' in 5...4...
Guess they don't like our battery-draining update?
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.