Feeds

AOL Europe beefs up web content

Eyes up increased ad revs

Top 5 reasons to deploy VMware with Tegile

AOL is looking to expand its business in Europe by opening up its content and applications to all net users.

As part of this strategy the firm will be updating its portals in the UK, France and Germany next month to include an even greater spread of content. It's a departure from last summer, for example, when visitors to AOL.co.uk wouldn't have found much more than some marketing blurb and a link to AOL's webmail.

Since then the firm has increased the mount of content available on its portal, but this is expected to increase significantly over the coming weeks.

In a document seen by El Reg, AOL explains how it plans to "open our content and applications to the web audience, comprising a substantially wider base than that of our subscription membership. This will be completed via portal refreshes in UK, France and Germany next month".

By expanding the reach beyond its existing customers, AOL is hoping it can cash in on the massive growth in ad revenues. Indeed, AOL Europe saw its ad revenues increase 35 per cent in the first three months of the year and this looks set to grow as AOL packs its European portals with more content.

News that AOL Europe is looking to push its content comes as the internet giant is carrying out a strategic review of its business. AOL owner Time Warner has hired bankers Citigroup to conduct a strategic review of its AOL Europe business as part of fresh plans to expand its operation. And contrary to a flurry of recent press reports, the sale of parts of AOL Europe is not top of Time Warner's agenda.

Instead, the US media giant is keen to pursue partnerships or third party agreements - much like the $1bn deal it struck with Google last year - to develop its business in Europe. ®

Security for virtualized datacentres

More from The Register

next story
TEEN RAMPAGE: Kids in iPhone 6 'Will it bend' YouTube 'prank'
iPhones bent in Norwich? As if the place wasn't weird enough
Consumers agree to give up first-born child for free Wi-Fi – survey
This Herod network's ace – but crap reception in bullrushes
Crouching tiger, FAST ASLEEP dragon: Smugglers can't shift iPhone 6s
China's grey market reports 'sluggish' sales of Apple mobe
Sea-Me-We 5 construction starts
New sub cable to go live 2016
New EU digi-commish struggles with concepts of net neutrality
Oettinger all about the infrastructure – but not big on substance
PEAK IPV4? Global IPv6 traffic is growing, DDoS dying, says Akamai
First time the cache network has seen drop in use of 32-bit-wide IP addresses
EE coughs to BROKEN data usage metrics BLUNDER that short-changes customers
Carrier apologises for 'inflated' measurements cockup
Comcast: Help, help, FCC. Netflix and pals are EXTORTIONISTS
The others guys are being mean so therefore ... monopoly all good, yeah?
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.