Feeds

Ad watchdog fingers Telewest

Yet more confusion

High performance access to file storage

Telewest has been ticked off for not being crystal clear on the availability of its broadband, TV, and phone service.

The cableco, which is now part of NTL, ran a radio ad which bragged how "getting broadband couldn't be easier".

The commercial went on to urge listeners to get in touch "if you live in a Telewest area and you want all three (unlimited broadband, digital TV and phone) for £30 a month for a year".

Snag is, an existing Telewest phone customer contacted the cableco to find out more, but was told that although he lived in a Telewest area the firm was unable to provide broadband or digital services.

Telewest admitted it was unable to offer digital servces to all its customers and that around four per cent of its users are unable to hook up to broadband or digital TV.

Despite this admission, Telewest insisted that this anomaly was covered by the "conditions apply" catch-all bolted on to the commercial and that the ad had not misled listeners.

The ASA (Advertising Standards Authority) rejected Telewest's defence ruling that the ad "implied that all listeners living in a Telewest area would be able to take advantage of the broadband and digital services on offer, but this was not the case; the offer only applied to Telewest digital areas".

"We considered this important restriction should have been explained in the ad and that 'conditions apply' had not been adequate to cover such a significant condition to the offer," it said.

The ad watchdog decided the ad was misleading and should not be aired again without changes. ®

High performance access to file storage

More from The Register

next story
Broadband Secretary of SHEEP sensationally quits Cabinet
Maria Miller finally resigns over expenses row
Skype pimps pro-level broadcast service
Playing Cat and Mouse with the media
Beat it, freetards! Dyn to shut down no-cost dynamic DNS next month
... but don't worry, charter members, you're still in 'for life'
Like Google, Comcast might roll its own mobile voice network
Says anything's possible if regulators approve merger with Time Warner
EE dismisses DATA-BURNING glitch with Orange Mail app
Bug quietly slurps PAYG credit - yet EE denies it exists
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.