Feeds

Ad watchdog fingers Telewest

Yet more confusion

Business security measures using SSL

Telewest has been ticked off for not being crystal clear on the availability of its broadband, TV, and phone service.

The cableco, which is now part of NTL, ran a radio ad which bragged how "getting broadband couldn't be easier".

The commercial went on to urge listeners to get in touch "if you live in a Telewest area and you want all three (unlimited broadband, digital TV and phone) for £30 a month for a year".

Snag is, an existing Telewest phone customer contacted the cableco to find out more, but was told that although he lived in a Telewest area the firm was unable to provide broadband or digital services.

Telewest admitted it was unable to offer digital servces to all its customers and that around four per cent of its users are unable to hook up to broadband or digital TV.

Despite this admission, Telewest insisted that this anomaly was covered by the "conditions apply" catch-all bolted on to the commercial and that the ad had not misled listeners.

The ASA (Advertising Standards Authority) rejected Telewest's defence ruling that the ad "implied that all listeners living in a Telewest area would be able to take advantage of the broadband and digital services on offer, but this was not the case; the offer only applied to Telewest digital areas".

"We considered this important restriction should have been explained in the ad and that 'conditions apply' had not been adequate to cover such a significant condition to the offer," it said.

The ad watchdog decided the ad was misleading and should not be aired again without changes. ®

Security and trust: The backbone of doing business over the internet

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
ISPs' post-net-neutrality world is built on 'bribes' says Tim Berners-Lee
Father of the worldwide web is extremely peeved over pay-per-packet-type plans
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Turnbull: NBN won't turn your town into Silicon Valley
'People have been brainwashed to believe that their world will be changed forever if they get FTTP'
Google+ GOING, GOING ... ? Newbie Gmailers no longer forced into mandatory ID slurp
Mountain View distances itself from lame 'network thingy'
Blockbuster book lays out the first 20 years of the Smartphone Wars
Symbian's David Wood bares all. Not for the faint hearted
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.