Feeds

Ad watchdog fingers Telewest

Yet more confusion

Beginner's guide to SSL certificates

Telewest has been ticked off for not being crystal clear on the availability of its broadband, TV, and phone service.

The cableco, which is now part of NTL, ran a radio ad which bragged how "getting broadband couldn't be easier".

The commercial went on to urge listeners to get in touch "if you live in a Telewest area and you want all three (unlimited broadband, digital TV and phone) for £30 a month for a year".

Snag is, an existing Telewest phone customer contacted the cableco to find out more, but was told that although he lived in a Telewest area the firm was unable to provide broadband or digital services.

Telewest admitted it was unable to offer digital servces to all its customers and that around four per cent of its users are unable to hook up to broadband or digital TV.

Despite this admission, Telewest insisted that this anomaly was covered by the "conditions apply" catch-all bolted on to the commercial and that the ad had not misled listeners.

The ASA (Advertising Standards Authority) rejected Telewest's defence ruling that the ad "implied that all listeners living in a Telewest area would be able to take advantage of the broadband and digital services on offer, but this was not the case; the offer only applied to Telewest digital areas".

"We considered this important restriction should have been explained in the ad and that 'conditions apply' had not been adequate to cover such a significant condition to the offer," it said.

The ad watchdog decided the ad was misleading and should not be aired again without changes. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Sea-Me-We 5 construction starts
New sub cable to go live 2016
EE coughs to BROKEN data usage metrics BLUNDER that short-changes customers
Carrier apologises for 'inflated' measurements cockup
Comcast: Help, help, FCC. Netflix and pals are EXTORTIONISTS
The others guys are being mean so therefore ... monopoly all good, yeah?
Surprise: if you work from home you need the Internet
Buffer-rage sends Aussies out to experience road rage
EE buys 58 Phones 4u stores for £2.5m after picking over carcass
Operator says it will safeguard 359 jobs, plans lick of paint
MOST iPhone strokers SPURN iOS 8: iOS 7 'un-updatening' in 5...4...
Guess they don't like our battery-draining update?
Internet Transit price falls slowing: Telegeography
Brazilians get waxed, Londoners get a steal
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.