Feeds

Ad watchdog fingers Telewest

Yet more confusion

Choosing a cloud hosting partner with confidence

Telewest has been ticked off for not being crystal clear on the availability of its broadband, TV, and phone service.

The cableco, which is now part of NTL, ran a radio ad which bragged how "getting broadband couldn't be easier".

The commercial went on to urge listeners to get in touch "if you live in a Telewest area and you want all three (unlimited broadband, digital TV and phone) for £30 a month for a year".

Snag is, an existing Telewest phone customer contacted the cableco to find out more, but was told that although he lived in a Telewest area the firm was unable to provide broadband or digital services.

Telewest admitted it was unable to offer digital servces to all its customers and that around four per cent of its users are unable to hook up to broadband or digital TV.

Despite this admission, Telewest insisted that this anomaly was covered by the "conditions apply" catch-all bolted on to the commercial and that the ad had not misled listeners.

The ASA (Advertising Standards Authority) rejected Telewest's defence ruling that the ad "implied that all listeners living in a Telewest area would be able to take advantage of the broadband and digital services on offer, but this was not the case; the offer only applied to Telewest digital areas".

"We considered this important restriction should have been explained in the ad and that 'conditions apply' had not been adequate to cover such a significant condition to the offer," it said.

The ad watchdog decided the ad was misleading and should not be aired again without changes. ®

Intelligent flash storage arrays

More from The Register

next story
Mighty Blighty broadbanders beg: Let us lay cable in BT's, er, ducts
Complain to Ofcom that telco has 'effective monopoly'
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Broadband sellers in the UK are UP TO no good, says Which?
Speedy network claims only apply to 10% of customers
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Designing and building an open ITOA architecture
Learn about a new IT data taxonomy defined by the four data sources of IT visibility: wire, machine, agent, and synthetic data sets.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.