Feeds

Helio targets messaging-hungry youth

Why email when you can blog?

Choosing a cloud hosting partner with confidence

Helio, the US content-centric mobile phone service, has gone on sale today, pitching two 3G handsets, a messaging-oriented airtime package and online blogging tools to young, tech-savvy consumers. It hopes to sign up 3m of them in the next three years.

Backed by South Korea Telecom and US ISP EarthLink, Helio piggybacks on Sprint Nextel's network. Its two handsets, Hero and Kickflip, are designed to appeal to the iPod generation and deliver access to youth-friendly messaging features like a mobile client for the MySpace photo blogging system and MMS.

The service also offers video streams and downloads, a raft of handset personalisation options and RSS feed-friendly screensavers. Such content can be shared with other users, while paid-for downloads can be gifted to other Helio owners.

The company's two handsets, Hero and Kickflip, both sport 2.2in, 262,144-colour, 240 x 320 displays, two-megapixel cameras with digital zoom and flash facilities, and dedicated media processing chips. Hero is made by Pantech, Kickflip by VK Mobile, Helio said. Hero is a slider phone, while Kickflip has a swivel-out keypad.

helio hero and kickflip

Helio's handsets cost $275 and $250, respectively. On top that, there's a choice of $85, $100 or $135 a month tariffs bundling respectively 1,000, 1,500 and 2,500 minutes' talk and data time. The company is also offering a $40-a-month package that bundles 500 minutes' talk time but bills for multimedia services on a pay-as-you-go basis.

Helio is now available through its website www.helio.com and a growing number of retail outlets - just under 1,000 by the end of May, rising to more than 3,000 by the end of the year. ®

Website security in corporate America

More from The Register

next story
Man buys iPHONE 6 and DROPS IT to SMASH on PURPOSE
Yarrrgh! 'Tis Antipodean insanity, ye crazy swab
Oi, Tim Cook. Apple Watch. I DARE you to tell me, IN PERSON, that it's secure
State attorney demands Apple CEO bows the knee to him
4K-ing excellent TV is on its way ... in its own sweet time, natch
For decades Hollywood actually binned its 4K files. Doh!
Your chance to WIN the WORLD'S ONLY HANDHELD ZX SPECTRUM
Reg staff not allowed to enter, god dammit
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Monitors monitor's monitoring finds touch screens have 0.4% market share
Not four. Point four. Count yer booty again, Microsoft
DARPA-backed jetpack prototype built to make soldiers run faster
4 Minute Mile project hatched to speed up tired troops
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.