Feeds

Helio targets messaging-hungry youth

Why email when you can blog?

Choosing a cloud hosting partner with confidence

Helio, the US content-centric mobile phone service, has gone on sale today, pitching two 3G handsets, a messaging-oriented airtime package and online blogging tools to young, tech-savvy consumers. It hopes to sign up 3m of them in the next three years.

Backed by South Korea Telecom and US ISP EarthLink, Helio piggybacks on Sprint Nextel's network. Its two handsets, Hero and Kickflip, are designed to appeal to the iPod generation and deliver access to youth-friendly messaging features like a mobile client for the MySpace photo blogging system and MMS.

The service also offers video streams and downloads, a raft of handset personalisation options and RSS feed-friendly screensavers. Such content can be shared with other users, while paid-for downloads can be gifted to other Helio owners.

The company's two handsets, Hero and Kickflip, both sport 2.2in, 262,144-colour, 240 x 320 displays, two-megapixel cameras with digital zoom and flash facilities, and dedicated media processing chips. Hero is made by Pantech, Kickflip by VK Mobile, Helio said. Hero is a slider phone, while Kickflip has a swivel-out keypad.

helio hero and kickflip

Helio's handsets cost $275 and $250, respectively. On top that, there's a choice of $85, $100 or $135 a month tariffs bundling respectively 1,000, 1,500 and 2,500 minutes' talk and data time. The company is also offering a $40-a-month package that bundles 500 minutes' talk time but bills for multimedia services on a pay-as-you-go basis.

Helio is now available through its website www.helio.com and a growing number of retail outlets - just under 1,000 by the end of May, rising to more than 3,000 by the end of the year. ®

Intelligent flash storage arrays

More from The Register

next story
Chipmaker FTDI bricking counterfeit kit
USB-serial imitators whacked by driver update
Xperia Z3: Crikey, Sony – ANOTHER flagship phondleslab?
The Fourth Amendment... and it IS better
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Microsoft to enter the STRUGGLE of the HUMAN WRIST
It's not just a thumb war, it's total digit war
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.