Feeds

Wanadoo to kick off Orange makeover in May

All change - again

Beginner's guide to SSL certificates

Wanadoo is to complete its second rebranding in two years when it changes its name to Orange sometime during the next month.

Details of the costly name change were released yesterday during an analyst's conference as execs at parent company France Telecom confirmed it would take place in the UK before the end of Q2 and in Spain by the end of Q3.

For the UK, that means the ISP - which used to be known as Freeserve before being bought by France Telecom - is within weeks of ditching the Wanadoo brand and adopting the Orange name. The ISP still won't say exactly when the relaunch will happen, but it seems the end of May or early June is favourite.

That's because Wanadoo staff are already letting the odd detail slip. One reader who wrote in yesterday told us: "I just phoned Wanadoo to try and switch ISPs and they said they'd give me a month's free broadband so I could stay until their new packages came out in June."

The launch of new packages is likely to coincide with the rebranding, and mirrors the approach used by the firm when it changed its name from Freeserve to Wanadoo in 2004.

But what of the "new packages"? Execs yesterday were just as evasive on the matter. They admitted that the launch of Carphone Warehouse's "free broadband forever" offer did see an increase in the number of people leaving Wanadoo, but that has now slowed, they said.

And while they claim they have a solution that is "more competitive than anyone else", the firm is also keen not to see revenues clobbered by "free" offers.

Unlike Carphone, which is making a land grab for new consumers, Wanadoo has two million punters while Orange has 15m users. Industry insiders predict that Orange's new bundled packages are likely to reward loyalty and those taking bundled services, rather than an all-out assault on attracting new customers. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Sea-Me-We 5 construction starts
New sub cable to go live 2016
EE coughs to BROKEN data usage metrics BLUNDER that short-changes customers
Carrier apologises for 'inflated' measurements cockup
Comcast: Help, help, FCC. Netflix and pals are EXTORTIONISTS
The others guys are being mean so therefore ... monopoly all good, yeah?
Surprise: if you work from home you need the Internet
Buffer-rage sends Aussies out to experience road rage
EE buys 58 Phones 4u stores for £2.5m after picking over carcass
Operator says it will safeguard 359 jobs, plans lick of paint
MOST iPhone strokers SPURN iOS 8: iOS 7 'un-updatening' in 5...4...
Guess they don't like our battery-draining update?
Internet Transit price falls slowing: Telegeography
Brazilians get waxed, Londoners get a steal
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.