Feeds

O2 hooks up with Disney for new 'family friendly' MVNO

Aw shucks

Top three mobile application threats

Mickey Mouse and his chums are to launch a mobile phone service in the UK as part of a new service aimed at families.

The service from Disney Mobile is due to launch later this year and will piggyback on O2's phone network.

Part of Disney's offer is to give parents greater control over their spending on mobiles and to limit their mobile net access. The announcement that Disney is to become a Mobile Virtual Network Operator (MVNO) comes as the media giant prepares to launch a similar service in the US in June.

Children's campaigner John Carr welcomed Disney's plans to launch a "safe" service saying that it would give both parents and children "greater confidence".

"Many parents want to stay in touch with their children by mobile phone," said Carr, "but worry about them running up high bills, downloading inappropriate content, and being safe."

However, there are concerns whether the service - aimed at kids aged between eight and 14 - will appeal to fickle-minded image-conscious teenagers.

Senior Ovum analyst Carrie Pawsey asked: "Can Disney manage to segment the market and provide handsets and services that will please a princess/Barbie-mad eight year old, as well as a teenager who is very fashion-conscious and wary of not appearing cool to their peers - together with all the other fads and fashions that kids go through in between?"

Now that's a toughie. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
Google looks to LTE and Wi-Fi to help it lube YouTube tubes
Bandwidth hogger needs tube embiggenment if it's to succeed
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.