Feeds

Orange animals not on endangered list

Daft ads still in wild

Choosing a cloud hosting partner with confidence

Reports that Orange's laughably misguided “Animals” campaign is to be binned after just two months are not true, according to the operator.

The story is being carried by industry newsheet Marketing and mobile news outlet Cellular News. An Orange spokesperson said the campaign would run, as originally planned, until the end of the year.

"Animals" marketing tries to get customers to identify themselves with one of four animals; a dolphin, a panther, a canary, or most improbably, a bin-foraging raccoon. For more details see our report here.

The high-profile campaign has apparently set Orange back getting on for £10m.®

Secure remote control for conventional and virtual desktops

Whitepapers

Driving business with continuous operational intelligence
Introducing an innovative approach offered by ExtraHop for producing continuous operational intelligence.
Why CIOs should rethink endpoint data protection in the age of mobility
Assessing trends in data protection, specifically with respect to mobile devices, BYOD, and remote employees.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Reducing the cost and complexity of web vulnerability management
How using vulnerability assessments to identify exploitable weaknesses and take corrective action can reduce the risk of hackers finding your site and attacking it.