Feeds

Samsung chip to power upcoming Flash iPods

Chip maker lauds design win

Boost IT visibility and business value

Samsung is the company that beat music-chip maker PortalPlayer to win the contract for upcoming Flash-based iPods, the South Korean giant said this week. The deal puts even more Samsung chippery into Apple's music player - ironic, that, given the two companies are direct competitors in the MP3 player market.

Speaking at the SEMI Strategic Business Conference yesterday, the head of technical marketing at the US division of Samsung's chip making arm, Jon Kang, said: "I knew PortalPlayer would take a dive... I knew that we would win this design.

“We’ve been working with Apple a long time,” he said, EETimes reports. “It’s a huge win for us."

Samsung already supplies NAND Flash chips to Apple - a partnership that has in the past brought the pair to the attention of South Korea's trade regulators - though it's not the only firm to do so. The new chip was said by Kang to be a 32-bit ARM-based design, presumably providing music decoding, a photo display capability, possibly video playback and support for the various peripheral devices the iPod uses: screen, battery, USB, clickwheel controller.

Getting as many of these features onto as few chips as possible is key to getting the manufacturing cost of the iPod family down, boosting Apple's profitability and/or making the players' prices more competitive.

PortalPlayer announced last week Apple would not be using the company's next-generation part "in their mid-range and high-end Flash-based iPods". As we suggested at the time, that suggests higher capacity Nanos are in the pipeline, possibly offering up to 10GB storage capacity, a prognosis subsequently backed by a number of major market watchers. ®

The essential guide to IT transformation

More from The Register

next story
Apple takes blade to 13-inch MacBook Pro with Retina display
Shaves price, not screen on mid-2014 model
Top Gun display for your CAR: Heads-up fighter pilot tech
Sadly Navdy kit doesn't include Sidewinder missile to blast traffic
iPhone 6 flip tip slips in Aussie's clip: Apple's 'reversible USB' leaks
New plug not compatible with official Type-C, according to fresh rumors
FEAST YOUR EYES: Samsung's Galaxy Alpha has an 'entirely new appearance'
Wow, it looks like nothing else on the market, for sure
YES YES YES! Apple patents mousy, pressure-sensing iVibrator
Fanbois prepare to experience the great Cupertin-O
TV transport tech, part 1: From server to sofa at the touch of a button
You won't believe how much goes into today's telly tech
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
Things are looking up in Flappy Bird sequel
'Swing Copters' offers the same gameplay but in a different direction
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.