Feeds

Samsung chip to power upcoming Flash iPods

Chip maker lauds design win

The Essential Guide to IT Transformation

Samsung is the company that beat music-chip maker PortalPlayer to win the contract for upcoming Flash-based iPods, the South Korean giant said this week. The deal puts even more Samsung chippery into Apple's music player - ironic, that, given the two companies are direct competitors in the MP3 player market.

Speaking at the SEMI Strategic Business Conference yesterday, the head of technical marketing at the US division of Samsung's chip making arm, Jon Kang, said: "I knew PortalPlayer would take a dive... I knew that we would win this design.

“We’ve been working with Apple a long time,” he said, EETimes reports. “It’s a huge win for us."

Samsung already supplies NAND Flash chips to Apple - a partnership that has in the past brought the pair to the attention of South Korea's trade regulators - though it's not the only firm to do so. The new chip was said by Kang to be a 32-bit ARM-based design, presumably providing music decoding, a photo display capability, possibly video playback and support for the various peripheral devices the iPod uses: screen, battery, USB, clickwheel controller.

Getting as many of these features onto as few chips as possible is key to getting the manufacturing cost of the iPod family down, boosting Apple's profitability and/or making the players' prices more competitive.

PortalPlayer announced last week Apple would not be using the company's next-generation part "in their mid-range and high-end Flash-based iPods". As we suggested at the time, that suggests higher capacity Nanos are in the pipeline, possibly offering up to 10GB storage capacity, a prognosis subsequently backed by a number of major market watchers. ®

Boost IT visibility and business value

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.