Feeds

Intel 'Centrino 4' to drive desktop demand?

'Santa Rosa' to boost small form-factor PC take up

Gartner critical capabilities for enterprise endpoint backup

Think Centrino technology is only for notebooks? Think again. An Intel presentation partially leaked onto the web this week makes clear the next generation of the platform, codenamed 'Santa Rosa', will also be pitched at desktops when it's introduced "mid-Q1 to mid-Q2 2007".

'Desktop' is not quite the right word, of course, as we're talking living room systems. Crucially, the slides - posted by Chinese-language site HKEPC - claim Santa Rosa will "enable form-factor innovation", allowing manufacturers to offer Viiv-style entertainment PCs and ultra-sleek and mini systems for the home.

According to Intel's slides, Santa Rosa will deliver better acoustics - good for silent or near-silent systems - and enable thinner form-factors. The company admits the motherboard costs will be higher - approximately $95.88 to the $77.76 a board based on current Centrino technology costs - but with passive cooling and a superior integrated graphics core, overall system costs will be lower.

But why is form-factor so important? The slides say Intel-commissioned market research from September 2005 suggests that, after price, box size is the second most important factor in consumers' buying criteria. Branding comes third, with - surprise, surprise - the processor top of the list of component brands buyers look for. ®

Next gen security for virtualised datacentres

More from The Register

next story
Reg man looks through a Glass, darkly: Google's toy ploy or killer tech specs?
Tip: Put the shades on and you'll look less of a spanner
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE
Noo! Hand not big enough! Don't look at meee!
Samsung Gear S: Quick, LAUNCH IT – before Apple straps on iWatch
Full specs for wrist-mounted device here ... but who'll buy it?
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
One step closer to ROBOT BUTLERS: Dyson flashes vid of VACUUM SUCKER bot
Latest cleaner available for world+dog in September
prev story

Whitepapers

Best practices for enterprise data
Discussing how technology providers have innovated in order to solve new challenges, creating a new framework for enterprise data.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?