Feeds

TalkTalk slapped for 'free' calls ad

ASA calls foul

5 things you didn’t know about cloud backup

BT has struck a blow against fierce rival Carphone Warehouse after the advertising watchdog ruled that an ad plugging its TalkTalk phone service was misleading.

The former monopoly had complained about an ad which boasted "Free Unlimited landline calls for three months". The ad, plugging its phone package, went on to say that "TalkTalk customers talk FREE FOREVER to each other".

BT submitted its complaint because it reckoned the calls were inclusive, not free. Carphone argued the opposite insisting that calls made between their customers were free, not inclusive.

But after mulling the complaint, the ASA decided that TalkTalk's claims were misleading.

"We considered that calls to other TalkTalk customers offered under a call allowance," said the ASA in its ruling, "that, in isolation, did not involve a monthly fee but was offered in conjunction with a line rental agreement, were an intrinsic part of a 'bundled' package; they were therefore not free, but inclusive in the overall package price."

In a statement, Carmoan Warehouse chief exec Charles Dunstone told us: "Whilst we take any ruling from the ASA seriously, the fact that the only complaint received was from BT leads us to think that this doesn't seem to be an issue that confused any real customers. We politely recommend to BT that they spend a little more time looking at their own expensive call charges and a little less time reading our ads."

Today's ruling will come as a blow to Carphone which is using a similar approach to flog its new "free broadband forever" service. Following more than 40 complaints from members of the public, and just two from industry rivals (BT and Tiscali), these ads are now also under ASA investigation. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
EE fails to apologise for HUGE T-Mobile outage that hit Brits on Friday
Customer: 'Please change your name to occasionally somewhere'
Time Warner Cable customers SQUEAL as US network goes offline
A rude awakening: North Americans greeted with outage drama
We need less U.S. in our WWW – Euro digital chief Steelie Neelie
EC moves to shift status quo at Internet Governance Forum
EE plonks 4G in UK Prime Minister's backyard
OK, his constituency. Brace yourself for EXTRA #selfies
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.