Feeds

TalkTalk slapped for 'free' calls ad

ASA calls foul

Top 5 reasons to deploy VMware with Tegile

BT has struck a blow against fierce rival Carphone Warehouse after the advertising watchdog ruled that an ad plugging its TalkTalk phone service was misleading.

The former monopoly had complained about an ad which boasted "Free Unlimited landline calls for three months". The ad, plugging its phone package, went on to say that "TalkTalk customers talk FREE FOREVER to each other".

BT submitted its complaint because it reckoned the calls were inclusive, not free. Carphone argued the opposite insisting that calls made between their customers were free, not inclusive.

But after mulling the complaint, the ASA decided that TalkTalk's claims were misleading.

"We considered that calls to other TalkTalk customers offered under a call allowance," said the ASA in its ruling, "that, in isolation, did not involve a monthly fee but was offered in conjunction with a line rental agreement, were an intrinsic part of a 'bundled' package; they were therefore not free, but inclusive in the overall package price."

In a statement, Carmoan Warehouse chief exec Charles Dunstone told us: "Whilst we take any ruling from the ASA seriously, the fact that the only complaint received was from BT leads us to think that this doesn't seem to be an issue that confused any real customers. We politely recommend to BT that they spend a little more time looking at their own expensive call charges and a little less time reading our ads."

Today's ruling will come as a blow to Carphone which is using a similar approach to flog its new "free broadband forever" service. Following more than 40 complaints from members of the public, and just two from industry rivals (BT and Tiscali), these ads are now also under ASA investigation. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Of COURSE Stephen Elop's to blame for Nokia woes, says author
'Google did have some unique propositions for Nokia'
FCC, Google cast eye over millimetre wireless
The smaller the wave, the bigger 5G's chances of success
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
Mobile coverage on trains really is pants
You thought it was just *insert your provider here*, but now we have numbers
Don't mess with Texas ('cos it's getting Google Fiber and you're not)
A bit late, but company says 1Gbps Austin network almost ready to compete with AT&T
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.