Feeds

TalkTalk slapped for 'free' calls ad

ASA calls foul

Gartner critical capabilities for enterprise endpoint backup

BT has struck a blow against fierce rival Carphone Warehouse after the advertising watchdog ruled that an ad plugging its TalkTalk phone service was misleading.

The former monopoly had complained about an ad which boasted "Free Unlimited landline calls for three months". The ad, plugging its phone package, went on to say that "TalkTalk customers talk FREE FOREVER to each other".

BT submitted its complaint because it reckoned the calls were inclusive, not free. Carphone argued the opposite insisting that calls made between their customers were free, not inclusive.

But after mulling the complaint, the ASA decided that TalkTalk's claims were misleading.

"We considered that calls to other TalkTalk customers offered under a call allowance," said the ASA in its ruling, "that, in isolation, did not involve a monthly fee but was offered in conjunction with a line rental agreement, were an intrinsic part of a 'bundled' package; they were therefore not free, but inclusive in the overall package price."

In a statement, Carmoan Warehouse chief exec Charles Dunstone told us: "Whilst we take any ruling from the ASA seriously, the fact that the only complaint received was from BT leads us to think that this doesn't seem to be an issue that confused any real customers. We politely recommend to BT that they spend a little more time looking at their own expensive call charges and a little less time reading our ads."

Today's ruling will come as a blow to Carphone which is using a similar approach to flog its new "free broadband forever" service. Following more than 40 complaints from members of the public, and just two from industry rivals (BT and Tiscali), these ads are now also under ASA investigation. ®

5 things you didn’t know about cloud backup

More from The Register

next story
Trying to sell your house? It'd better have KILLER mobile coverage
More NB than transport links to next-gen buyers - study
iWallet: No BONKING PLEASE, we're Apple
BLE-ding iPhones, not NFC bonkers, will drive trend - marketeers
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Speak your brains on SIGNAL-FREE mobile comms
Readers chat to the pair who flog the tech
prev story

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?