Feeds

BT hits back at Carphone dig

It's getting ugly

Intelligent flash storage arrays

BT has hit back at jibes by Carphone Warehouse boss Charles Dunstone that the UK's dominant telco should "spend a little more time looking at their own expensive call charges and a little less time reading our ads".

Dunstone's comments followed a ruling today by the Advertising Standards Authority (ASA) which ticked off TalkTalk for saying that customers could make calls for "free".

Responding to Dunstone's earlier dig, BT Retail COO John Petter said: "This is obviously a very embarrassing ruling, especially when Carphone is telling the world that its play on 'free' means 'free'.

"We agree customers are important and note that the ASA has also received over 40 complaints from the public about the 'free' broadband advertisements. We will stop worrying about their advertising when trading standards bodies and customers can stop worrying about being misled by marketing spin about 'free' and the very smallest of small print." ®

Intelligent flash storage arrays

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
Mitigating web security risk with SSL certificates
Web-based systems are essential tools for running business processes and delivering services to customers.