Feeds

Intel launches pro PC brand

Rebadging the business desktop

SANS - Survey on application security programs

Intel’s marketing department has added the finishing touches to the vendor’s revamped business PC strategy.

The vendor revealed yesterday that it will target IT managers under the Intel vPro moniker. The vendor will be pushing security, manageability and energy saving when it markets the platform, which is centred on its dual core 64 bit Intel Core processor.

This means the platform carries Intel’s Virtualization and Active Management technologies. Intel said it is collaborating with Symantec to develop technology to manage security threats outside of the main OS.

This completes the vendor's rollout of premium brands for the personal space. Centrino is stil its key brand for the laptop market, while Viiv is its consumer brand.

Most importantly, the launch of vPro means…a new logo as of the second half of this year. If that doesn’t increase Intel’s stock amongst corporate PC buyers, we can’t think what else will.®

SANS - Survey on application security programs

More from The Register

next story
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
Sony battery recall as VAIO goes out with a bang, not a whimper
The perils of having Panasonic as a partner
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.