Intel launches pro PC brand
PrintRebadging the business desktop
Posted in IT Director, 25th April 2006 10:40 GMT
Free whitepaper – Dell PowerEdge servers 2009 - Memory
Intel’s marketing department has added the finishing touches to the vendor’s revamped business PC strategy.
The vendor revealed yesterday that it will target IT managers under the Intel vPro moniker. The vendor will be pushing security, manageability and energy saving when it markets the platform, which is centred on its dual core 64 bit Intel Core processor.
This means the platform carries Intel’s Virtualization and Active Management technologies. Intel said it is collaborating with Symantec to develop technology to manage security threats outside of the main OS.
This completes the vendor's rollout of premium brands for the personal space. Centrino is stil its key brand for the laptop market, while Viiv is its consumer brand.
Most importantly, the launch of vPro means…a new logo as of the second half of this year. If that doesn’t increase Intel’s stock amongst corporate PC buyers, we can’t think what else will.®
Managing desktop software for fun and profit
Analyst Keynote: The Register Agile Data Center Summit
10 Steps to a Successful CRM Implementation
Market Primer: ERP Systems
Analyst Keynote: The Register Agile Data Center Summit
Dirty, dirty PCs: The X-rated picture guide
Top 500 supers - rise of the Linux quad-cores
Early adopters bloodied by Ubuntu's Karmic Koala
Sign up, sign up for The Register IT security newsletter