Intel launches pro PC brand

Rebadging the business desktop

By Team Register • Get more from this author

Posted in IT Director, 25th April 2006 10:40 GMT

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Intel’s marketing department has added the finishing touches to the vendor’s revamped business PC strategy.

The vendor revealed yesterday that it will target IT managers under the Intel vPro moniker. The vendor will be pushing security, manageability and energy saving when it markets the platform, which is centred on its dual core 64 bit Intel Core processor.

This means the platform carries Intel’s Virtualization and Active Management technologies. Intel said it is collaborating with Symantec to develop technology to manage security threats outside of the main OS.

This completes the vendor's rollout of premium brands for the personal space. Centrino is stil its key brand for the laptop market, while Viiv is its consumer brand.

Most importantly, the launch of vPro means…a new logo as of the second half of this year. If that doesn’t increase Intel’s stock amongst corporate PC buyers, we can’t think what else will.®

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