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Sony directs pros to portal

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Sony is jacking up its efforts to attract business customers with the launch of a portal aimed at professionals.

Sony Style Business Direct will carry everything from Vaio laptops to the vendor’s projectors. It will also push Sony’s credit, service and warranty deals and offer trade-in and try-before-you-buy offers.

The vendor is banking on the site to pull in SMB, SoHo and Education customers. And yes, it insists the direct play will work in harmony with its existing indirect sales channel.®

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