Feeds

Can BlackBerry stop RedBerry in China?

Market awaits RIM's move

Intelligent flash storage arrays

If Orange launched a push email service called OrangeBerry in the UK, BlackBerry's maker could shut it down. But China Unicom is launching RedBerry this month, and there may be little Research In Motion (RIM) can do.

"China Unicom's RedBerry brand not only incorporates people's familiarity with the BlackBerry brand name, but it also fully embodies the symbolic meanings of China Unicom's new red logo," the company said. It acknowledged that RIM's BlackBerry is the most successful application of push email technology.

Peter Bullock, a partner with the Hong Kong office of Pinsent Masons and a specialist in intellectual property matters, said the Canadian company's options are limited.

To have an obvious redress under Chinese trademark laws, Bullock explained that RIM would have to show that Chinese consumers are being duped into believing that the RedBerry is associated with RIM's BlackBerry.

"Onerous hurdles to RIM's entry to the Chinese market mean their notoriety is very low at present, which again hinders trademark enforcement," he said.

In the absence of trademark infringement, RIM would need to fall back on the less potent Anti-Unfair Competition Law. "This provides a catch-all to allow a measure of redress in the event of unfair marketing, sales or promotion. Unfortunately, it is a law distinctly lacking in teeth."

It is not known if RIM wants to attempt to block sales of the RedBerry device or simply compete with it on the market. It plans to start selling its BlackBerry service in China through China Mobile (Hong Kong), the world's larges mobile phone operator by the end of May.

David Wolf makes an interesting point on The China Stock Blog about keyboards. The BlackBerry accommodates a full QWERTY keyboard, but with an enormous range of characters in Chinese scripts, pen-based input devices have dominated the Chinese PDA market to date. A QWERTY keyboard can be used for Chinese character input – but that becomes much more difficult when limited to using only one's thumbs.

See: The China Stock Blog

Copyright © 2006, OUT-LAW.com

OUT-LAW.COM is part of international law firm Pinsent Masons.

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
Jaguar Sportbrake: The chicken tikka masala of van-sized posh cars
Indian-owned Jag's latest offering curries favour with us
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
Here's your chance to buy an ancient, working APPLE ONE
Warning: Likely to cost a lot even for a Mac
Xiaomi boss snaps back at Jony Ive's iPhone rival 'theft' swipe
I'll have a handset delivered. Judge us after you try us...
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.