Feeds

Intel pins hopes on new business product

Averill to replicate Centrino's success?

Gartner critical capabilities for enterprise endpoint backup

Only a week after reporting a drop in quarterly earnings, Intel is today expected to launch a fresh bid to capture market share in the business computing segment.

Based on reports in the New York Times, the microchip manufacturer's newly branded line of processors is designed for companies which manage and maintain a large fleet of personal computers. Online rumours suggest the business brand could be called "Averill".

Intel has been losing market share to main competitor Advance Micro Devices (AMD) recently, and commentators suggest the chip giant is hoping the new business platform range will replicate the success the Centrino brand has enjoyed since its release in 2003. Centrino was the name Intel gave to a chip range designed to handle the wireless capabilities of laptops and mobile devices.

Meanwhile, in a fresh blow to the Californian chip giant, the Korean stock exchange (KRX) broadcast that Samsung Electronics has usurped Intel to become the world's largest semiconductor manufacturer in terms of market value. The stock and futures exchange announced Samsumg's value, counting preferred stocks, amounted to $120.1bn last Friday. Intel's market capitalisation of $112.1bn was announced on the same day, according to Thomson Dialog.

However, this may not be all bad news for Intel as it attempts to get away from being just an ingredients brand to one that designs and produces branded multiple hardware components with specific capabilities. For example, the successful Centrino range was marketed based on its wireless capabilities, while the Viiv series - launched in January - is designed for home multimedia use.

Intel representatives in Ireland could not be contacted at the time of publication, but ElectricNews.Net will report on any new developments.

The firm, which employs around 5,600 people in counties Kildare and Clare, reported a 38 per cent drop in first quarter earnings last week compared to the same period last year. The profit drop to $1.3bn was announced alongside earnings per share of $0.27 - in line with Wall Street expectations.

In Ireland, Intel produces chipsets to support the Centrino brand and Flash technology.

While Intel insists it will have its current problems in hand by the second half of 2006, market analysts are divided on the accuracy of this self-prognosis.

Copyright © 2006, ENN

Boost IT visibility and business value

More from The Register

next story
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Apple takes blade to 13-inch MacBook Pro with Retina display
Shaves price, not screen on mid-2014 model
iPhone 6 flip tip slips in Aussie's clip: Apple's 'reversible USB' leaks
New plug not compatible with official Type-C, according to fresh rumors
The agony and ecstasy of SteamOS: WHERE ARE MY GAMES?
And yes it does need a fat HDD (or SSD, it's cool with either)
FEAST YOUR EYES: Samsung's Galaxy Alpha has an 'entirely new appearance'
Wow, it looks like nothing else on the market, for sure
YES YES YES! Apple patents mousy, pressure-sensing iVibrator
Fanbois prepare to experience the great Cupertin-O
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
TV transport tech, part 1: From server to sofa at the touch of a button
You won't believe how much goes into today's telly tech
Apple analyst: fruity firm set to shift 75 million iPhones
We'll have some of whatever he's having please
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.