Feeds

Ad watchdog mulls Carphone 'free broadband forever' complaints

Broadband? Free? Forever?

HP ProLiant Gen8: Integrated lifecycle automation

The Advertising Standards Authority (ASA) has received more than a dozen complaints concerning last week's unveiling of "free" broadband from the Carphone Warehouse.

Priced at £20.99 a month, Carphone's ambitious plans for a new combo broadband and phone package (including line rental) based on local loop unbundling (LLU) is being plugged as "free broadband forever".

However, Carphone's claims have not gone unchallenged. Customers have written to the ASA to complain about the term "free" (how can it be free if we have to pay a £30 connection fee, they say) and "forever" (it's only "forever" as long as users are subscribed to the Carphone service).

People have also written to the ad watchdog to question the lack of availability of the service (it will only be available to 70 per cent of the population at that price).

So far the ASA has received around a dozen complaints, although new ones are being filed every day. A spokesman for the ASA told El Reg that a decision on whether to launch a formal investigation into the complaints would be taken in the next couple of days.

A spokeswoman for Carphone said the firm had not been contacted by the ASA over its ads but that the firm had been "as transparent as possible" over its advertising and marketing. ®

The Power of One Infographic

More from The Register

next story
Google Nest, ARM, Samsung pull out Thread to strangle ZigBee
But there's a flaw in Google's IP-based IoT system
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
Rural mobile coverage: Tweeting twits to join chirping tits in UK's national parks
Yup, someone IS gabbering behind you on the hiking trail
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
'Two-speed internet' storm turns FCC.gov into zero-speed website
Deadline for comments on net neutrality shake-up extended to Friday
NBN Co execs: No FTTN product until 2015
Faster? Not yet. Cheaper? No data
Oh girl, you jus' didn't: Level 3 slaps Verizon in Netflix throttle blowup
Just hook us up to more 10Gbps ports, backbone biz yells in tit-for-tat spat
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Mobile application security vulnerability report
The alarming realities regarding the sheer number of applications vulnerable to attack, and the most common and easily addressable vulnerability errors.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.