Feeds

Ad watchdog mulls Carphone 'free broadband forever' complaints

Broadband? Free? Forever?

5 things you didn’t know about cloud backup

The Advertising Standards Authority (ASA) has received more than a dozen complaints concerning last week's unveiling of "free" broadband from the Carphone Warehouse.

Priced at £20.99 a month, Carphone's ambitious plans for a new combo broadband and phone package (including line rental) based on local loop unbundling (LLU) is being plugged as "free broadband forever".

However, Carphone's claims have not gone unchallenged. Customers have written to the ASA to complain about the term "free" (how can it be free if we have to pay a £30 connection fee, they say) and "forever" (it's only "forever" as long as users are subscribed to the Carphone service).

People have also written to the ad watchdog to question the lack of availability of the service (it will only be available to 70 per cent of the population at that price).

So far the ASA has received around a dozen complaints, although new ones are being filed every day. A spokesman for the ASA told El Reg that a decision on whether to launch a formal investigation into the complaints would be taken in the next couple of days.

A spokeswoman for Carphone said the firm had not been contacted by the ASA over its ads but that the firm had been "as transparent as possible" over its advertising and marketing. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
EE fails to apologise for HUGE T-Mobile outage that hit Brits on Friday
Customer: 'Please change your name to occasionally somewhere'
Time Warner Cable customers SQUEAL as US network goes offline
A rude awakening: North Americans greeted with outage drama
We need less U.S. in our WWW – Euro digital chief Steelie Neelie
EC moves to shift status quo at Internet Governance Forum
BT customers face broadband and landline price hikes
Poor punters won't be affected, telecoms giant claims
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.