Feeds

Ad watchdog mulls Carphone 'free broadband forever' complaints

Broadband? Free? Forever?

Beginner's guide to SSL certificates

The Advertising Standards Authority (ASA) has received more than a dozen complaints concerning last week's unveiling of "free" broadband from the Carphone Warehouse.

Priced at £20.99 a month, Carphone's ambitious plans for a new combo broadband and phone package (including line rental) based on local loop unbundling (LLU) is being plugged as "free broadband forever".

However, Carphone's claims have not gone unchallenged. Customers have written to the ASA to complain about the term "free" (how can it be free if we have to pay a £30 connection fee, they say) and "forever" (it's only "forever" as long as users are subscribed to the Carphone service).

People have also written to the ad watchdog to question the lack of availability of the service (it will only be available to 70 per cent of the population at that price).

So far the ASA has received around a dozen complaints, although new ones are being filed every day. A spokesman for the ASA told El Reg that a decision on whether to launch a formal investigation into the complaints would be taken in the next couple of days.

A spokeswoman for Carphone said the firm had not been contacted by the ASA over its ads but that the firm had been "as transparent as possible" over its advertising and marketing. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Sea-Me-We 5 construction starts
New sub cable to go live 2016
Crouching tiger, FAST ASLEEP dragon: Smugglers can't shift iPhone 6s
China's grey market reports 'sluggish' sales of Apple mobe
EE coughs to BROKEN data usage metrics BLUNDER that short-changes customers
Carrier apologises for 'inflated' measurements cockup
Comcast: Help, help, FCC. Netflix and pals are EXTORTIONISTS
The others guys are being mean so therefore ... monopoly all good, yeah?
Surprise: if you work from home you need the Internet
Buffer-rage sends Aussies out to experience road rage
EE buys 58 Phones 4u stores for £2.5m after picking over carcass
Operator says it will safeguard 359 jobs, plans lick of paint
MOST iPhone strokers SPURN iOS 8: iOS 7 'un-updatening' in 5...4...
Guess they don't like our battery-draining update?
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.