Multi-talented hotel heiress and amateur pornstar Paris Hilton's latest self-selling venture will see her appear in her own mobile phone games, Reuters reports.

Leading developer Gameloft has signed up the demure Ms Hilton, 25, through Paris Hilton Entertainment Inc. for a series of adventures. The games will apparently allow bored provincial teenagers and Hilton-obsessive geeks the chance to emulate the millionairess-wastrel's life of parties, perfume hawking and celebrity dating.

She's not the first celebretart to target the mobile market in this way. Big-boobed rapper Curtis "Fiddy Cent" Jackson was signed up by Vivendi Universal for his own egogangsta epic "Get Rich or Die Tryin".®