Feeds

Mobile search focuses on smut

Unless you've got a PDA...

Designing a Defense for Mobile Applications

Mobile users search Google for porn while PDA users are more likely to be looking for local services.

People using mobiles to access content were most likely to search for adult items - just under 20 per cent of all searches were for adult content. But PDA users were most likely to search for local services - searches for adult content made up under five per cent of all queries.

Researchers noted that the proportion of pornographic queries declined by 50 per cent from 1997 to 2000. They said: "The high percentage of pornographic queries may be on a declining curve...Also, we speculate that people may feel more comfortable querying adult terms on private devices. Anecdotally, we have observed that users often consider their cell phone as a very personal and private device..".

If mobile searches follow the evolution of desktop searching then porn should decline over time.

Entertainment came second with under ten per cent of all queries by mobile users and under five per cent of queries from PDA users.

The average number of words in a typical search was similar for mobile search as for desktop search.

The two researchers, Maryam Kamvar, a PhD student supervised by Shumeet Baluja, looked at a million search queries made to Google mobile. They divided qeries into those made to Google's XHTML site and to its PDA site. PDA searches were only 20 per cent of XHTML searches. The searches were all made in one month of 2005.

More details from ArsTechnica here and here.®

HP ProLiant Gen8: Integrated lifecycle automation

More from The Register

next story
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Bring back error correction, say Danish 'net boffins
We don't need no steenkin' TCP/IP retransmission and the congestion it causes
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.