Feeds

UK indies head for China

British toons get space on SINA

Remote control for virtualized desktops

A selection of the UK's finest independent bands are hoping a new deal to promote their wares in China will bear fruit.

The Association of Independent Music (AIM) has done a deal with China's largest ISP, SINA, to stream British songs on the company's website.

SINA's portal will have an area dedicated to British music. This will offer streams from the likes of Basement Jaxx, Stereophonics and Prodigy. There will also be links to relevant websites and, eventually, ringtones and other promotional items. SINA claims 180m registered users.

AIM chair and CEO Alison Wenham said it was a big opportunity for major labels, as well as independents.

The deal was arranged by music consultancy SWAT Enterprises.

SWAT president and CEO Stuart Watson said: "Whilst British music has a history in China, and many of our older superstar artists such as Elton, Clapton and McCartney are well known throughout the country, there is a overall lack in knowledge among China's younger music consumers in regard to our modern day successes."

All going well, the agreement will be signed on 13 April and will be witnessed by London Mayor Ken Livingstone

More from AIM here. ®

Intelligent flash storage arrays

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.