Feeds

UK indies head for China

British toons get space on SINA

Choosing a cloud hosting partner with confidence

A selection of the UK's finest independent bands are hoping a new deal to promote their wares in China will bear fruit.

The Association of Independent Music (AIM) has done a deal with China's largest ISP, SINA, to stream British songs on the company's website.

SINA's portal will have an area dedicated to British music. This will offer streams from the likes of Basement Jaxx, Stereophonics and Prodigy. There will also be links to relevant websites and, eventually, ringtones and other promotional items. SINA claims 180m registered users.

AIM chair and CEO Alison Wenham said it was a big opportunity for major labels, as well as independents.

The deal was arranged by music consultancy SWAT Enterprises.

SWAT president and CEO Stuart Watson said: "Whilst British music has a history in China, and many of our older superstar artists such as Elton, Clapton and McCartney are well known throughout the country, there is a overall lack in knowledge among China's younger music consumers in regard to our modern day successes."

All going well, the agreement will be signed on 13 April and will be witnessed by London Mayor Ken Livingstone

More from AIM here. ®

Internet Security Threat Report 2014

More from The Register

next story
Bono apologises for iTunes album dump
Megalomania, generosity and FEAR of irrelevance drove group to Apple deal
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Zippy one-liners, broken promises: Doctor Who on the Orient Express
Series finally hits stride, but Clara's U-turn is baffling
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.