Feeds

UK indies head for China

British toons get space on SINA

Designing a Defense for Mobile Applications

A selection of the UK's finest independent bands are hoping a new deal to promote their wares in China will bear fruit.

The Association of Independent Music (AIM) has done a deal with China's largest ISP, SINA, to stream British songs on the company's website.

SINA's portal will have an area dedicated to British music. This will offer streams from the likes of Basement Jaxx, Stereophonics and Prodigy. There will also be links to relevant websites and, eventually, ringtones and other promotional items. SINA claims 180m registered users.

AIM chair and CEO Alison Wenham said it was a big opportunity for major labels, as well as independents.

The deal was arranged by music consultancy SWAT Enterprises.

SWAT president and CEO Stuart Watson said: "Whilst British music has a history in China, and many of our older superstar artists such as Elton, Clapton and McCartney are well known throughout the country, there is a overall lack in knowledge among China's younger music consumers in regard to our modern day successes."

All going well, the agreement will be signed on 13 April and will be witnessed by London Mayor Ken Livingstone

More from AIM here. ®

The smart choice: opportunity from uncertainty

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Airbus promises Wi-Fi – yay – and 3D movies (meh) in new A330
If the person in front reclines their seat, this could get interesting
UK Parliament rubber-stamps EMERGENCY data grab 'n' keep bill
Just 49 MPs oppose Drip's rushed timetable
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
prev story

Whitepapers

Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.