The people behind green.tv - the first broadband TV channel dedicated to environmental issues - are cracking open the nettle wine after notching up 250,000 hits in the first week of being online.

Set up with the backing of the United Nations Environment Programme (UNEP), green.tv has set its sights on becoming a major resource on information on the environment covering everything from climate change to children's stories on wildlife.

The online broadcaster went live at the beginning of April and features content on matters such as preserving natural resources, pollution and climate change.

Ade Thomas, green.tv's Director, said: "With green.tv we've brought together the audience pulling power of television with the chatroom and blogging interaction of the internet to create a truly powerful new medium, one that reaches out to a global broadband audience - an audience which, importantly, consumes most of the Earth's valuable resources." ®