Feeds

Ads watchdog bites PC World

But with rubber teeth?

3 Big data security analytics techniques

The Advertising Standards Authority (ASA) has slapped PC World for advertising product on TV that it was unable to supply to customers because of lack of stocks.

The UK retail chain, part of DSG International, has been told not to show the ad on TV again. This is the second time this year the ASA has chastised PC World on the same issue.

This time round, the ad featured an Advent 7000A notebook priced at £349. Three people who saw the ad told the ASA the product had already sold out in the local PC World stores before the spot had even been broadcast.

PC World said it had 2000 laptops available - a significant quantity and adequate to meet anticipated demand, the chain told the ASA. However, the ASA ruled that the complaints showed PC World "did not have adequate stock" of the product at the time the ad was broadcast.

The ASA rejected one complaint from a buyer who had claimed he was told the laptop was part of a more expensive bundle - he had simply been misinformed by local PC World staff, the chain said. Yes, that's rather poor customer service, but it is outside the ASA's remit.

However, the ads watchdog upheld a third complaint which objected to PC World's characterisation of the laptop's 40GB hard drive as "huge", a statement which the ASA ruled "exaggerated the technical specifications" of the low-cost computer.

PC World was ordered not to run the ad again in its current form. That's hardly a compelling sanction: since the low-price deal is now past, it's unlikely to do so in any case.

In January this year, the ASA ruled PC World has "misled" consumers by running an ad for product which it apparently had insufficient stock to meet demand. PC World had "not shown that it had made a reasonable estimate of demand based on previous similar promotions, or that sufficient stock of the product was available to meet that demand", the ASA ruled at the time.

An ASA spokeswoman told us the organisation has no hard and fast rules on deciding when an advertiser becomes classed as a 'repeat offender', but it's typically three distinct instances of the same complaint. In such circumstances, she said, the organisation would seek to work with the company concerned before imposing such sanctions as requiring all ads to be fully cleared before publication or broadcast, and ultimately rising to a potential prosecution under Trading Standards legislation. ®

SANS - Survey on application security programs

More from The Register

next story
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Hearthstone: Heroes of Warcraft – A jolly little war for lunchtime
Free-to-play WoW turn-based game when you have 20 minutes to kill
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.