Feeds

Sun zinged by rent-a-quote analyst

Economist phones friend of Dell, HP and IBM

Build a business case: developing custom apps

Imagine our surprise when The Economist - possibly the most respected magazine on the planet by business types - closed out an evisceration of Sun Microsystems by turning to a consultant who gets paid by most of Sun's major competitors.

In a piece entitled "Still changing the subject" in the current edition of magazine, we learn -

"All the changes Mr McNealy has made since 2002 have been attempts to convince customers that buying gadgets from Sun was no longer an all-or-nothing proposition," The Economist wrote.

"But too many customers have become used to listening to and doing business with Dell, HP and IBM instead. Rob Enderle, who runs an eponymous technology consultancy, says that Sun is 'like a soccer team that suddenly shows up in the Super Bowl against an [American] football team.'"

Enderle, you see, serves on the advisory councils of IBM, HP and Dell, among others. This information is not disclosed in the article, which gives the misleading impression that Enderle is an an objective and impartial source.

Enderle no longer even works as an analyst, although he still gets billed as being one. He's a consultant for the Enderle Group. You can find out more here.

The Economist tends to do a fine job covering technology and raises some very valid points about Sun in its story. We, however, wonder how quoting a paid consultant who works for Sun's competitors to deliver a pot shot fits into the magazine's objective agenda.

The magazine isn't alone in this type of practice. The technology press has proven reluctant to hold analysts to the same standards demanded by the financial press when quoting financial analysts. Analyst houses such as IDC and Gartner refuse to disclose their customers, and tech reporters, for the most part, help by not insisting the analyst firms be more forthcoming.®

Boost IT visibility and business value

More from The Register

next story
Yes, but what are your plans if a DRAGON attacks?
Local UK gov outs most ridiculous FoI requests...
Cops baffled by riddle of CHICKEN who crossed ROAD
'Officers were unable to determine Chicken's intent'
Drunkards warned: If you can't walk in a straight line, don't shop online, you fool!
Put it away boys. Cover them up ladies. Your credit cards, we mean
Murder accused DIDN'T ask Siri 'how to hide my roommate'
US court hears of cached browser image - not actual request
Why your mum was WRONG about whiffy tattooed people
They're a future source of RENEWABLE ENERGY
Chomp that sausage: Brits just LOVE scoffing a Full Monty
Sales of traditional brekkie foods soar as hungry folk get their mitts greasy
Nuts to your poncey hipster coffees, I want a TESLA ELECTRO-CAFE
Examining the frothy disconnect in indie cafe culture
Ex-Apple man Sam Sung - for it is he - sticks namebadge on eBay
Stump up via tat bazaar, do a good thing for ill kids
Check your Clungene, Irish women warned
Have a quick shufti, you may not be pregnant after all
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.