Feeds

Sun zinged by rent-a-quote analyst

Economist phones friend of Dell, HP and IBM

Beginner's guide to SSL certificates

Imagine our surprise when The Economist - possibly the most respected magazine on the planet by business types - closed out an evisceration of Sun Microsystems by turning to a consultant who gets paid by most of Sun's major competitors.

In a piece entitled "Still changing the subject" in the current edition of magazine, we learn -

"All the changes Mr McNealy has made since 2002 have been attempts to convince customers that buying gadgets from Sun was no longer an all-or-nothing proposition," The Economist wrote.

"But too many customers have become used to listening to and doing business with Dell, HP and IBM instead. Rob Enderle, who runs an eponymous technology consultancy, says that Sun is 'like a soccer team that suddenly shows up in the Super Bowl against an [American] football team.'"

Enderle, you see, serves on the advisory councils of IBM, HP and Dell, among others. This information is not disclosed in the article, which gives the misleading impression that Enderle is an an objective and impartial source.

Enderle no longer even works as an analyst, although he still gets billed as being one. He's a consultant for the Enderle Group. You can find out more here.

The Economist tends to do a fine job covering technology and raises some very valid points about Sun in its story. We, however, wonder how quoting a paid consultant who works for Sun's competitors to deliver a pot shot fits into the magazine's objective agenda.

The magazine isn't alone in this type of practice. The technology press has proven reluctant to hold analysts to the same standards demanded by the financial press when quoting financial analysts. Analyst houses such as IDC and Gartner refuse to disclose their customers, and tech reporters, for the most part, help by not insisting the analyst firms be more forthcoming.®

Security for virtualized datacentres

More from The Register

next story
Boffins who stare at goats: I do believe they’re SHRINKING
Alpine chamois being squashed by global warming
Space exploration is just so lame. NEW APPS are mankind's future
We feel obliged to point out the headline statement is total, utter cobblers
Down-under record: Australian gets $140k for pussy
'Tiffany' closes deal - 'it's more common to offer your wife', says agent
Internet finally ready to replace answering machine cassette tape
It's a simple message and I'm leaving out the whistles and bells
FedEx helps deliver THOUSANDS of spam messages DIRECT to its Blighty customers
Don't worry Wilson, I'll do all the paddling. You just hang on
The iPAD launch BEFORE it happened: SPECULATIVE GUFF ahead of actual event
Nerve-shattering run-up to the pre-planned known event
Win a year’s supply of chocolate (no tech knowledge required)
Over £200 worth of the good stuff up for grabs
STONER SHEEP get the MUNCHIES after feasting on £4k worth of cannabis plants
Baaaaaa! Fanny's Farm's woolly flock is high, maaaaaan
Adorkable overshare of words like photobomb in this year's dictionaries
And hipsters are finally defined as self-loathing. Sort of
Not a loyal follower of @BritishMonarchy? You missed The QUEEN*'s first Tweet
Her Maj opens 'Information Age' at the Science Museum
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.