Feeds

Europeans in .eu landrush frenzy

Well, sort of

Build a business case: developing custom apps

The European Commission has expressed its satisfaction with the take-up for the newly-released .eu TLD, Reuters reports.

In the first hour of availability this morning, 300,000 people moved in to secure their piece of the action, according to Commissioner for Information and Society Viviane Reding. "The demand of European citizens and companies will show whether they believe in Europe," she said.

According to the BBC, the league table of Euro-patriotism at lunchtime was headed by the Brits, with 172,765 registrants. Germany was second with 144,271 while the Dutch made a brave show of flying the flag with 102,162.

The domain has been available since last December to charitable organisations and trademark holders. In February, those with "other claims" were given their chance. Now, however, any Tom, Dick or Harry can get his grubby mitts on a .eu, and its registrar EURid reckons the final number of companies and organisations taking the opportunity will reach 240,000 by the end of the year (this figure presumably does not include individuals, if our maths is right).

Although the .eu landrush has proved mildly exciting - compared with watching paint dry - those of you who were expecting a vicious feeding frenzy where rivals beat each other with iron bars for control of desirable .eu domains will just have to make do with the BBC's note that "www.polo.eu domain was applied for by car maker Volkswagen, fashion house Ralph Lauren and sweet maker Nestle".

For the record, Volkswagen eventually secured the prize on the basis of first-come-first-served.

The only bit of real kerfuffle is over www.sex.eu. No less than 280 hopefuls have expressed an interest, 200 staking their claims on the same day. The matter could take some time to resolve, the BBC notes.

Which just begs the question: what sort of pandemonium would have broken out over www.sex.xxx, had ICANN not canned the proposed smut TLD? Phwooooar! ®

Build a business case: developing custom apps

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Nintend-OH NO! Sorry, Mario – your profits are in another castle
Red-hatted mascot, red-colored logo, red-stained finance books
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.