Feeds

Europeans in .eu landrush frenzy

Well, sort of

Boost IT visibility and business value

The European Commission has expressed its satisfaction with the take-up for the newly-released .eu TLD, Reuters reports.

In the first hour of availability this morning, 300,000 people moved in to secure their piece of the action, according to Commissioner for Information and Society Viviane Reding. "The demand of European citizens and companies will show whether they believe in Europe," she said.

According to the BBC, the league table of Euro-patriotism at lunchtime was headed by the Brits, with 172,765 registrants. Germany was second with 144,271 while the Dutch made a brave show of flying the flag with 102,162.

The domain has been available since last December to charitable organisations and trademark holders. In February, those with "other claims" were given their chance. Now, however, any Tom, Dick or Harry can get his grubby mitts on a .eu, and its registrar EURid reckons the final number of companies and organisations taking the opportunity will reach 240,000 by the end of the year (this figure presumably does not include individuals, if our maths is right).

Although the .eu landrush has proved mildly exciting - compared with watching paint dry - those of you who were expecting a vicious feeding frenzy where rivals beat each other with iron bars for control of desirable .eu domains will just have to make do with the BBC's note that "www.polo.eu domain was applied for by car maker Volkswagen, fashion house Ralph Lauren and sweet maker Nestle".

For the record, Volkswagen eventually secured the prize on the basis of first-come-first-served.

The only bit of real kerfuffle is over www.sex.eu. No less than 280 hopefuls have expressed an interest, 200 staking their claims on the same day. The matter could take some time to resolve, the BBC notes.

Which just begs the question: what sort of pandemonium would have broken out over www.sex.xxx, had ICANN not canned the proposed smut TLD? Phwooooar! ®

Maximizing your infrastructure through virtualization

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.