Feeds

Which? finds low awareness of DTV

Call for action

Remote control for virtualized desktops

New figures show significant numbers of the British public are unaware the switchover to digital TV will be taking place.

A survey by consumer watchdog, Which?, said four in ten Britons do not know that the analogue signal will be switched off sometime between 2008 and 2012. Also, only seven per cent of respondents knew what was happening in their area.

Despite the UK being the world leader in digital TV take-up, with Ofcom announcing last month that around 70 per cent of UK households now have a compatible unit, Which? found that some 60 per cent of viewers though it was wrong that people were not given a choice. In fact, nearly one in ten respondents said they would rather give up television than be "coerced" into going digital.

Nearly half of those surveyed did not realise they would need to buy a digital set-top box, Sky, or receive a cable service and 17 per cent said they would not be doing so.

Which? thinks Digital UK, the body set up to raise consumer awareness of digital television, needs to act now to give viewers the information they need to make a smooth transition.

Which.co.uk editor Malcolm Coles said: "We've found that awareness of the digital switchover is alarmingly low, especially when you consider the first region is due to be switched in just two years' time. People need information now so they can plan ahead. Digital UK needs to pull its finger out!"

Copyright © eGov monitor Weekly

eGov monitor Weekly is a free e-newsletter covering developments in UK eGovernment and public sector IT over the last seven days. To register go here.

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Broadband sellers in the UK are UP TO no good, says Which?
Speedy network claims only apply to 10% of customers
Virgin Media struck dumb by NATIONWIDE packet loss balls-up
Turning it off and on again fixes glitch 12 HOURS LATER
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
5 critical considerations for enterprise cloud backup
Key considerations when evaluating cloud backup solutions to ensure adequate protection security and availability of enterprise data.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Choosing a cloud hosting partner with confidence
Download Choosing a Cloud Hosting Provider with Confidence to learn more about cloud computing - the new opportunities and new security challenges.