Feeds

Qualcomm beckons developers with BREW

Forgotten, not gone

Top three mobile application threats

Qualcomm is touting its BREW platform and development environment among developers of 3D mobile games and those who want an alternative to Symbian and Windows.

Company chief executive Paul Jacobs said BREW's fight for market share among device manufactures and carriers is not over, characterizing the struggle as a battle against Symbian and Windows, not Java.

BREW, or Binary Runtime Environment for Wireless, is Qualcomm's mobile device platform that has struggled against Java 2 Micro Edition (J2ME). Java runs on more than 400 different handset models from 32 manufacturers and 34 carriers, while Qualcomm claims 40 manufacturers - companies that inlude PC OEMs - and 66 carriers for BREW servies and so-called "solutions".

You can download a Java Virtual Machine (JVM) to run Java but, arguably, the biggest factor limiting BREW's uptake has been its tie in to Qualcomm's CDMA chip and network architecture, while Java runs on different technologies including the GSM family. CDMA is chiefly used in the US while GSM accounted for more than 77.2 per cent of the world's cellular market by the end of 2005.

Speaking at the annual CTIA Wireless 2006 conference in Las Vegas, Nevada, Jacobs said Qualcomm is actively recruiting developers building mobile 3D games - also a key market segment for Sun Microsystems which is going after developers with J2ME.

"That fight (with Java) is not over," Jacobs said. "We are evangelizing to the games developers...technology developers who are interested in that high performance when you want to write to the metal with BREW," Jacobs told The Register. Qualcomm will evangelise further at its BREW 2006 conference next month.

Jacobs said BREW is right for "feature phones", adding "it's not a matter of BREW versus Java to an operator." Instead, it's "BREW versus Symbian or Windows, and in that case you will see BREW run on feature phones. People are writing a BREW-specific application or a core service. That's where it's comparable to Symbian, where they try to do all the core services." ®

Combat fraud and increase customer satisfaction

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
Google looks to LTE and Wi-Fi to help it lube YouTube tubes
Bandwidth hogger needs tube embiggenment if it's to succeed
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.